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Public Relations
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases...
Writing Your Story's Theme
Theme Is What Your Story Is Really AboutTheme-the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs. This means you can learn to plan and implement theme. In doing so, you will deepen your ability to write not only stories that entertain, but also stories that stay wit...
Just Like Family
All in one day, thirty-five-year-old Hallie Marsh learns that the man she loves, works for, and is living with has found someone else—and that she no longer has a job, a place to live, or a car since she crashed it into a hedge. Her feelings of rage and desire for revenge are soon replaced by a fascination with her new neighbors and her desire to write a book about these four peculiar, elderly people who decide to buy an old run-down estate, fix it up, and live in it "just like family."
Wild Horses
From acclaimed master of mystery Dick Francis comes a thrilling novel about the illusion of film and the reality of murder—a New York Times notable book. Thomas Lyon has finally been given the chance to direct a potential blockbuster, based on the true story of an unsolved crime that rocked the horseracing world twenty-six years ago. But a cryptic deathbed confession, an assault on an elderly woman, and a frightening threat lead Lyon to pick up the thread of this unfinished tale—and follow it through to its perilous end...
Self Portrait in Green
'NDiaye is a hypnotic storyteller with an unflinching understanding of the rock-bottom reality of most people's life.' New York Times ' One of France's most exciting prose stylists.' The Guardian. Obsessed by her encounters with the mysterious green women, and haunted by the Garonne River, a nameless narrator seeks them out in La Roele, Paris, Marseille, and Ouagadougou. Each encounter reveals different aspects of the women; real or imagined, dead or alive, seductive or suicidal, driving the narrator deeper into her obsession, in this unsettling exploration of identity, memory and paranoia. Self Portrait in Green is the multi-prize winning, Marie NDiaye's brilliant subversion of the memoir. Written in diary entries, with lyrical prose and dreamlike imagery, we start with and return to the river, which mirrors the narrative by posing more questions than it answers.
American Academy of Pediatrics Textbook of Pediatric Care
The definitive manual of pediatric medicine - completely updated with 75 new chapters and e-book access.
The Murderous Sky
Poetry. Women's Studies. In THE MURDEROUS SKY Rosemary Daniell confronts with searing honesty and stunning poetry the pain of her daughter's addiction and her son's schizophrenia. Winner of the William Faulkner-William Wisdom Award, this is a book that haunts. As Gordon Walmsley says, "It took courage to write these poems, and it takes courage to read them."
Burnt Pot Island
Catherine Williams earns her living shucking oysters in a filthy, mosquito-infested shed, like all Geechee women in Pin Point, Georgia, in 1904. Even though she graduates eighth grade and yearns to escape, none of the men whose children she bears can help her. Prohibition becomes law, and rum-running gangs invade the deserted sea islands, bribing the sheriff and the mayor of nearby Savannah, who promise unheard-of sums of money to the impoverished Geechees to do their dirty work, and who lure Catherine's son Willie into the business. When the owner of the oyster cannery makes an unwanted sexual advance toward Catherine's daughter Licia, Catherine is forced to hide Licia with her son on Skidaway Island, the epicenter of fine-liquor smuggling and manufacture of moonshine. She struggles to keep her job and home, both of which depend on pleasing her boss. The mayor entices Licia into sex and rum-running, building her a secret house on Burnt Pot Island, where even voodoo and Christian prayer aren't enough to keep her safe. Federal agents close in for a raid, forcing Catherine to choose between abandoning everything she has worked for and saving her children.
The Renegade Writer
This text teaches freelance writers how to break into previously attainable markets by eschewing the old way of doing things. It explains that freelancers can negotiate for more money and better terms, without risking their careers.
