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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entir...
Covers receipts and expenditures of appropriations and other funds.
Siskiyou County Library has vol. 1 only.
A witty, insightful guide to rediscovering Purpose and leading like you mean it On Purpose is a modern-day business book for those who want to steer their work — and life — back on course. When your head and heart connect in both, our humanity becomes the hero in the story. Shed the mediocrity that comes from halfhearted decision-making, and rediscover your PLOT — Purpose, Leadership, Operations, and Technology — as you learn to live and lead with purpose. This insightful guide provides a framework for re-evaluating your direction, then stepping back and re-aiming the ship. It starts with a fable that illustrates just how businesses lose their PLOT every day, then digs down to the ni...
This text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data.
“It is impossible to be a good yogi or yogini without also being a morally mature individual,” writes internationally-known Yoga authority and author, Georg Feuerstein. Yoga Morality looks at our present world situation - primarily from the viewpoint of a spiritually-committed person, especially a practitioner of Yoga. It addresses the question: How are we to live consciously, responsibly, authentically, and without fear in the midst of mounting global crises? This book is a hard-hitting critique of the media hype surrounding Yoga, and an exploration of Yogic philosophy and practice to discover what it really means to be a mature and moral person. Topics Include: Moral Law and Cosmic Law; Interconnectedness and the Web of Life; Universal Morality and Personal Virtues; Truthfulness; Compassion; Generosity; Death, Freedom, and Moral Spontaneity
Citizen science, the active participation of the public in scientific research projects, is a rapidly expanding field in open science and open innovation. It provides an integrated model of public knowledge production and engagement with science. As a growing worldwide phenomenon, it is invigorated by evolving new technologies that connect people easily and effectively with the scientific community. Catalysed by citizens’ wishes to be actively involved in scientific processes, as a result of recent societal trends, it also offers contributions to the rise in tertiary education. In addition, citizen science provides a valuable tool for citizens to play a more active role in sustainable deve...