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The Attention Economy and How Media Works
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Viral Marketing
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
LIFE
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
LIFE
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Her Deadly Threat
As soon as Spencer Edwards came into my life, I knew she couldn’t be trusted. I just didn’t expect to give a damn about her. But then someone tried to kill her. Somebody should have warned the attacker that I’m not the gentleman billionaire I appear to be. I’m deceptive. Methodical. I was trained to kill … Spencer will realize that she can trust me. I’ll protect her from her biggest threat. But I won’t stand for her lies. She’ll tell me the truth. Even if it’s the last thing she does … Her Deadly Threat, Book 3 of the Ruthless Revenge Romance series, is a steamy dark romance with jaw-dropping plot twists and thrilling action. Books in this series should be read in order.
LIFE
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Nothing Down for Women
An all-time bestselling real estate author teams up with his leading female seminar leader to reveal the ways women can gain advantage in today's highly competitive real estate market.
Weekly World News
Rooted in the creative success of over 30 years of supermarket tabloid publishing, the Weekly World News has been the world's only reliable news source since 1979. The online hub www.weeklyworldnews.com is a leading entertainment news site.
Pioneers, Passionate Ladies, and Private Eyes
Despite efforts of contemporary reformers to curb the availability of dime novels, series books, and paperbacks, Pioneers, Passionate Ladies, and Private Eyes reveals how many readers used them as means of resistance and how fictional characters became models for self-empowerment. These literary genres, whose value has long been underestimated, provide fascinating insight into the formation of American popular culture and identity. Through these mass-produced, widely read books, Deadwood Dick, Old Sleuth, and Jessie James became popular heroes that fed the public’s imagination for the last western frontier, detective tales, and the myth of the outlaw. Women, particularly those who were poo...
A Government of Insiders
Discover the hidden forces that shaped one of the most significant health care reforms in US history. In A Government of Insiders, William Genieys traces the winding path from the failed health policy priorities of the Clinton administration to the passage of the Affordable Care Act (ACA). Genieys uncovers the pivotal role of a committed group of unelected governmental elites known as "long-term insiders" who meticulously developed policy ideas and political connections. During George W. Bush's presidency, these insiders reconceptualized the foundations of a far-reaching health coverage reform both within and outside the public sector. When President Obama took office, these insiders returne...
