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Communication-based Assessment for Bank Operations
All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral "two-way" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm) fo the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach.
Safer Homes, Stronger Communities
This handbook is designed to guide public sector managers and development practitioners through the process of large-scale housing reconstruction after major disasters, based on the experiences of recent reconstruction programs in Aceh (Indonesia), Sri Lanka, Pakistan, Gujarat (India) and Bam (Iran).
A Workbook on Planning for Urban Resilience in the Face of Disasters
This Workbook offers a step-by-step guide for city officials to proactively plan for natural disasters and climate change impacts. It is based on learning from three cities in Vietnam that developed Local Resilience Action Plans (LRAPs) containing a set of prioritized actions related to infrastructure, policy, and socioeconomic actions.
Governance Reform Under Real-World Conditions
Although necessary and often first rate, technocratic solutions alone have been ineffective in delivering real change or lasting results in governance reforms. This is primarily because reform programs are delivered no in controlled environments, but under complex, diverse, sociopolitical and economic conditions. Real-world conditions. In political societies, ownership of reform programs by the entire country cannot be assumed, public opinion will not necessarily be benign, and coalitions of support may be scare or nonexistent, even when intended reforms really will benefit those who need them most. While the development community has the technical tools to address governance challenges, exp...
Building Commitment to Reform through Strategic Communication
Strategic communication is a powerful tool for creating broad-based support for reform and change initiatives. Much has been written about why communication matters in reform efforts, but there is scant material available to help those who manage reforms apply communication concepts and approaches to their own programs and policy-reform initiatives. 'Building Commitment to Reform through Strategic Communication' attempts to bridge that gap. The authors present a pragmatic and systematic approach for reformers ready to use communication strategically to achieve their reform goals. The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their com...
Sustainable Development and Green Communication
Offering a comprehensive overview of contemporary theoretical and programmatic issues in the fields of sustainability, culture, communication, development and social change, this book explores the relationship between communication and sustainability from a social change perspective.
Wisdom of the Shamans
For generation after generation, Toltec shamans have passed down their wisdom through teaching stories. The purpose of these stories is to implant a seed of knowledge in the mind of the listener, where it can ultimately sprout and blossom into a new and better way of life. In The Wisdom of the Shamans: What the Ancient Masters Can Teach Us About Love and Life, Toltec shaman and master storyteller don Jose Ruiz shares some of the most popular stories from his family's oral tradition and offers corresponding lessons that illustrate the larger ideas within each story. Ruiz begins by explaining that contrary to the stereotypical image of "witch doctor," the ancient shamans were men and women who...
The Fifth Agreement
In The Four Agreements, a New York Times bestseller for over 7 years, Ruiz revealed how the process of our education, or “domestication,” can make us forget the wisdom we were born with. Throughout our lives, we make many agreements that go against ourselves and create needless suffering. The Four Agreements help us to break these self-limiting agreements and replace them with agreements that bring us personal freedom, happiness, and love. In The Fifth Agreement, don Miguel Ruiz joins his son don Jose Ruiz to offer a fresh perspective on The Four Agreements, and a powerful new agreement for transforming our lives into our personal heaven. The Fifth Agreement takes us to a deeper level of awareness of the power of the Self, and returns us to the authenticity we were born with. In this compelling sequel to the book that has changed the lives of millions of people around the world, we are reminded of the greatest gift we can give ourselves: the freedom to be who we really are.
The Theory of the Marketing Firm
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion a...
