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Grow With Character - The Story
"Character Is What You Do When Nobody Sees You? Is What Keeps You Going When Nobody Appreciates You? Is What Keeps You Happy When Nobody Supports You? Is What Somebody Still Trust You With When You Do Wrong? Is What You Believe In People and What People Believe in You? Tak seorang pun bisa berkembang apabila tidak memiliki kebanggaan terhadap dirinya maupun apa yang dilakukannya. Perumusan karakter merupakan pencarian jati diri seseorang maupun sebuah institusi atau perusahaan terhadap apa yang ingin dicapai dan bagaimana cara meraihnya dengan cerdas, penuh komitmen, dan terhormat."
Marketing 4.0
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing su...
Marketing 3.0
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Entrepreneurial Marketing: Compass & Canvas
"Apa yang Anda ketahui tentang era VUCA? Apakah disruption bisa dihindari? Apakah online bisa menggantikan offline? Apa sebenarnya arti dari digitalisasi? Sejauh manakah kita berinovasi? Bisakah fintech menguasai pasar banking? Seperti apakah perusahaan yang entrepreneurial itu? Apa bedanya produktivitas dengan efisiensi? Seperti apakah leadership yang diperlukan pada era VUCA? Buku ini ingin menjawab bagaimana sebuah organisasi bisa tumbuh dalam era yang tidak menentu ini. Jadilah entrepreneurship engine yang kuat!"
The Real Marketing
The Real Marketing
Marketing 5.0
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics neces...
4-G marketing
None
Hermawan Kartajaya on Brand
Brand bukan sekadar nama. Bukan pula logo atau simbol. Brand adalah value indicator dari apa yang Anda tawarkan. Ia adalah payung yang melingkupi produk atau pelayanan, perusahaan, pribadi, atau bahkan negara. Ia adalah ekuitas perusahaan yang menambahkan value pada produk dan pelayanan yang ditawarkan. Sebagai sebuah aset, brand menciptakan value bagi para konsumen melalui kualitas produk dan kepuasan konsumen. Seri 9 Elemen Marketing: 1. Brand 2. Differentiation 3. Positioning 4. Segmentation 5. Targeting 6. Marketing Mix 7. Selling 8. Service 9. Process Hermawan Kartajaya adalah pendiri dan Presiden MarkPlus&Co, serta Presiden World Marketing Association (WMA). Buku-buku hasil karyanya, a...
NEW WAVE MARKETING
Facebook,Blog, Web 2.0, Wikipedia, Social Networking, Mobile Marketing, Experiential Marketing, Offline dan Online Community. Many-to-Many Marketing.Itulah istilah-istilah yang belakangan marak dalam bisnis ataupun marketing khususnya. Lanskap bisnis memang sudah dan sedang berubah dengan cepatnya sehingga memerlukan berbagai pendekatan baru untuk menyikapinya.Konsep-konsep marketing yang ada dalam buku-buku teks saat ini menjadi kurang relevan lagi di tengah gelombang perubahan yang utamanya dipicu oleh perkembangan teknologi internet dengan Web 2.0-nya serta perkembangan mobile technology.Pendekatan marketing yang bersifat vertikal, top-down, dan one-to-many akan digantikan oleh pendekatan yang bersifat horisontal, bottom-up, dan peer-to-peer serta many-to-many. Legacy Marketing akan digantikan oleh New Wave Marketing. Dengan pendekatan ini, pemasar bisa melakukan aktivitas low-budget high-impact marketing.The New Wave Marketing berintikan 12 Cs:1. Communitization2. Confirming3. Clarifying4. Coding5. Co-Creation6. Currency7. Communal Activation8. Conversation9. Commercialization10. Character11. Caring12. Collaboration
