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Changes and Challenges in the Modern World Economy
The book was prepared by the academics and doctoral students of the Faculty of International Business and Economics of the Poznań University of Economics and Business to celebrate the 90th anniversary of the University and the 10th anniversary of the Faculty itself. The subject of this Volume reflects the variety of issues that are researched by academics from all departments of the Faculty. The rationale for publishing this Volume was to signal current work and research progress in the area of international economics, business and management. As the title of the Volume suggests, we need to anticipate changes and implement a new approach to face the challenges in the world economy for it is...
Optical Engineering
Publishes papers reporting on research and development in optical science and engineering and the practical applications of known optical science, engineering, and technology.
Multidisciplinary Academic research 2013
Conference proceedings: MULTIDISCIPLINARY ACADEMIC RESEARCH 2013 (economy, management and marketing) Price - 250 CZK
Plasmids
Explore the remarkable discoveries in the rapidly expanding field of plasmid biology Plasmids are integral to biological research as models for innumerable mechanisms of living cells, as tools for creating the most diverse therapies, and as crucial helpers for understanding the dissemination of microbial populations. Their role in virulence and antibiotic resistance, together with the generalization of "omics" disciplines, has recently ignited a new wave of interest in plasmids. This comprehensive book contains a series of expertly written chapters focused on plasmid biology, mechanistic details of plasmid function, and the increased utilization of plasmids in biotechnology and pharmacology that has occurred in the past decade. Plasmids: Biology and Impact in Biotechnology and Discovery serves as an invaluable reference for researchers in the wide range of fields and disciplines that utilize plasmids and can also be used as a textbook for upper-level undergraduate and graduate courses in biotechnology and molecular biology.
Business Challenges in the Changing Economic Landscape - Vol. 2
This book is the second of the two volumes featuring selected articles from the 14th Eurasia Business and Economics conference held in Barcelona, Spain, in October 2014. Peer-reviewed articles in this second volume present latest research findings and breakthroughs in the areas of General Management, Human Resource Management, Marketing, SMEs, and Entrepreneurship. The contributors are both distinguished and young scholars from different parts of the World.
Die "Marke Österreich" – Nation Branding aus soziolinguistischer Sicht
Das Konzept „Nation Branding“ stellt nicht nur ein relativ junges Phänomen dar, sondern ist aktuell auch nur schwach in der sozial- und kulturwissenschaftlichen (inklusive der linguistischen) Forschungsliteratur repräsentiert. Die Bedeutung des Nation Branding wächst jedoch aufgrund der zunehmenden Globalisierung und der damit verbundenen Verschärfung des weltweiten Wettbewerbs zwischen den Staaten fortlaufend. Die vorliegende Arbeit setzt sich mit ausgewählten Aspekten des Nation Branding Österreichs aus soziolinguistischer Sicht bzw. mit bestimmten Submarken der „Marke Österreich“ auseinander. The concept of nation branding appears to be not only a relatively new phenomenon, but it is also poorly represented in the social and cultural science (including the linguistic) research literature. The importance of nation branding, however, grows constantly owing to the increasing globalization and tightening of competition between countries worldwide. This thesis deals with selected aspects of the nation branding of Austria from the sociolinguistic perspective / the perspective of certain sub-brands of the „brand Austria”.
