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The Obama Victory
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.
Capturing Campaign Dynamics, 2000 and 2004
Capturing Campaign Dynamics, 2000 and 2004 is ideal for courses in survey research methods in political science, communication studies, and public opinion analysis. It will also be of great interest to pollsters and political consultants.
The 2020 Presidential Campaign
As he has done for each presidential campaign since 1992, Robert E. Denton Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, and coverage of the campaigns. This volume looks at the 2020 presidential campaign from three perspectives. The first section addresses the major political campaign communication areas, including pre-primary/candidate surfacing, the conventions, the debates, political advertising, social media, and news coverage of the campaign. The second section includes two unique perspectives on political branding and the politics of food in the 2020 campaign. The final section of the volume provides the broad overviews of campaign spending and finance as well as the national perspective of explaining the vote. Thus, the chapters cluster around the themes of campaign communication, studies of unique or special topics relevant to the campaigns, and the overall election.
Women for President
Newly updated to examine Hillary Clinton's formidable 2008 presidential campaign, Women for President analyzes the gender bias the media has demonstrated in covering women candidates since the first woman ran for America's highest office in 1872. Tracing the campaigns of nine women who ran for president through 2008--Victoria Woodhull, Belva Lockwood, Margaret Chase Smith, Shirley Chisholm, Patricia Schroeder, Lenora Fulani, Elizabeth Dole, Carol Moseley Braun, and Hillary Clinton--Erika Falk finds little progress in the fair treatment of women candidates. The press portrays female candidates as unviable, unnatural, and incompetent, and often ignores or belittles women instead of reporting their ideas and intent. This thorough comparison of men's and women's campaigns reveals a worrisome trend of sexism in press coverage--a trend that still persists today.
The Oxford Handbook of Political Participation
The Oxford Handbook of Political Participation provides the first comprehensive, up-to-date treatment of political participation in all its varied forms, investigates a wide range of topics in the field from both a theoretical and methodological perspective, and covers the most recent developments in the area. It brings together research traditions from political science and sociology, bridging the gap in particular between political sociology and social movement studies; contributions also draw on crucial work in psychology, economics, anthropology, and geography. Following a detailed introduction from the editors, the volume is divided into nine parts that explore political participation across disciplines; core theoretical perspectives; methodological approaches; modes of participation; contexts; determinants; processes; outcomes; and current trends and future directions. The book will be a valuable reference work for anyone interested in understanding political participation and related themes.
Niche News
Fox News, MSNBC, The New York Times, The Wall Street Journal, The Rush Limbaugh Show, National Public Radio--with so many options, where do people turn for news? In Niche News, Natalie Stroud investigates how people navigate these choices and the political implications that their choice ultimately entails. By combining an analysis of the various news formats that citizens rely on with innovative surveys and experiments, she offers the most comprehensive look to date at the extent to which partisanship influences our media selections. At the heart of Niche News is the concept of "partisan selective exposure," a behavior that leads individuals to select news sources that match their own views....
The Oxford Handbook of Political Communication
Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson,to review the major findings about subjects ranging from the effects of political adver...
Approaching Democracy
Democracy cannot be taken for granted, whether at home or internationally, and eternal vigilance (along with civic intelligence) is required to protect it. Approaching Democracy provides students with a framework to analyze the structure, process, and action of US government, institutions, and social movements. It also invites comparison with other countries. This globalizing perspective gives students an understanding of issues of governance and challenges to democracy here and elsewhere. At a moment of political hyper-partisanship, economic tensions, media misinformation, hyper-partisanship, and anxieties about the future of civil rights, this is the ideal time to introduce Approaching Dem...
Serious Games Analytics
This volume brings together research on how gameplay data in serious games may be turned into valuable analytics or actionable intelligence for performance measurement, assessment, and improvement. Chapter authors use empirical research methodologies, including existing, experimental, and emerging conceptual frameworks, from various fields, such as: computer science software engineering educational data mining statistics information visualization. Serious games is an emerging field where the games are created using sound learning theories and instructional design principles to maximize learning and training success. But how would stakeholders know what play-learners have done in the game environment, and if the actions performance brings about learning? Could they be playing the game for fun, really learning with evidence of performance improvement, or simply gaming the system, i.e., finding loopholes to fake that they are making progress? This volume endeavors to answer these questions.
Candidate Character Traits in Presidential Elections
Voter perceptions of the personal traits of presidential candidates are widely regarded to be important influences on the vote. Media pundits frequently explain the outcome of presidential elections in terms of the personal appeal of the candidates. Despite the emphasis on presidential character traits in the media, the scholarly investigation in this area is limited. In this book, David Holian and Charles Prysby set out to examine the effect that trait perceptions have on the vote, how these perceptions are shaped by other attitudes and evaluations, and what types of voters are most likely to cast a ballot on the basis of the character traits of the presidential candidates. Using the Americ...
