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Edelweiss
Imagine one of history's most inhumane figures rationalizing the murder of over 6 million Jews in a captivating conversation between Adolf Hitler and the dazzling heroine, Katja Wagner. "It comes from the bible and proclaims the Jews as the Chosen People. I merely borrowed their Hebrew superiority and substituted my own Aryan version." The Fuhrer hesitated and was overcome by a devilish grin; "The racism I preach is a parody of Jewish racism, a hungry imitation. Aside from that though, hatred for the Jew is real and was there well before me...you said it yourself."The Fuhrer leaned forward as he became more excited, "I'm not imposing anti-Semitism on Germany or even the world, but expressing...
Celebrating the Past and Future of Marketing and Discovery with Social Impact
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data...
The Benefactors
Present day: Sterling Morris reaches across the aisle to select Kaki Smithson as his Presidential running mate, uniting a polarized nation. But when an assassin's bullet leaves the new President critically wounded in New Orleans' Charity Hospital, tenacious journalist Ronnie Tamlin set her sights on a conspiracy and gives it a name: The BENEFACTORS - an organization that may have orchestrated Kaki's rise to power and Sterling's fall - and the consequences may prove fatal. Flashback to 1945: WWII is coming to a close. The Nazis and the Japanese have looted their empires and are secreting vast treasure. Leading the ranks of the OSS, three brazen agents, Herbert Mannington, Anthony Laperose, an...
The Pursuit of Food Well-Being
Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people’s health, quality of life, productivity, and life expectancy. Against this backdrop, Florentine Frentz deals with the food well-being of modern consumers and how it can be strengthened. To this end, she refines the concept of food well-being and creates an overarching model, which she applies to various studies and various phenomena. Based on her results, she expounds implications for researchers, retailers, manufacturers, marketers, public policy makers, and consumers. Overall, the results show that the paradigm shift that has already begun must be vigorously pursued, and that every stakeholder can and should contribute. About the Author:Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.
Event Marketing in the Context of Higher Education Marketing and Digital Environments
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Esports Business Management
Learn about the rapidly expanding esports industry in Esports Business Management. Written by esports executives and experts and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation, this is a comprehensive introduction to the world of esports.
Wissenschaft weltoffen 2023
This publication compiles and analyses the latest data on the international nature of studies, research and teaching in Germany and other major countries. The German Academic Exchange Service (DAAD) and the German Centre for Research on Higher Education and Science Studies (DZHW) have issued this standard reference work on international mobility in the higher education sector since 2001. The spotlights in this edition report on the retention of international students in their respective host countries, preparatory courses for university admission at Studienkollegs in Germany and the study-related international mobility of domestic students at German universities. The authors of the publicati...
Congruency, Expectations and Consumer Behavior in Digital Environments
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study. About the Author: Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.
Online Shopping Intentions
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience.
