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App Savvy
How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven ...
APPetite™
In today’s day and age, we are consumed by our cell phones. The term “there is an app for that” is relentlessly expanding. Almost everyone you meet has an idea for an app, a way to improve a current app, or owns a business that wants to join the bricks and clicks society. The overarching problem of why these apps never get developed comes down to funding; plain and simple. Lack of knowledge, courage, and confidence also play key factors, but let’s be honest – it’s all about the money. Unless you have a computer engineering background, rich parents, and high-level Silicon Valley connections, chances are your app will never make it. Here’s an important fact - that’s what the media and tech industry want you to think. Truth be told, you can build a successful app without needing Venture Capital, expensive coders, and a marketing budget that seeks to satisfy only the App Store or Google Play. APPetite™ will show you, step-by-step, how you can make your app idea not only a reality, but a profitable success!
Behind the Scenes of Real-Life Projects
Is there anything more insightful than learning about the workflows from fellow designers and developers, and what techniques they use? What made their projects a stunning success, and how do they overcome missteps? With this eBook, we'll take a closer look at the techniques and stories of some folks behind real-life Web projects. Among others, you will discover how renowned projects such as the Financial Times Web app or the Nike Better World website were built, and learn from the success story of a translation app that made it into Apple's top ten charts. You'll also get an insight into Google's User Experience Lab, and (illustrated by the example of Pinterest) explore the importance of pa...
The Proximity Paradox
You’re too close to your business, and it’s killing your creativity Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox™ — the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we ...
Expert Advice on Building Successful Mobile Apps
The app economy is thriving with an estimated annual revenue of $25 billion and over a million apps across app stores, however one of four downloaded mobile apps is never used, then discarded, according to a study by Localytics. This eBook contains answers from experts that have built apps for brands such as RunKeeper, Macy's, Porsche, NFL, Bloomingdale's, Forbes, Lady Gaga, and many more. You will discover: How they work with their clients from the idea to launching an app Insights on whether to build your app for Android or iOS first Key industries or areas where mobile apps could have a big impact in the next period
The Small Business Guide to Apps
If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards. Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for. This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money. Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.
Designing Mobile Apps — Tips And Techniques
This eBook provides you with some useful tips and tricks, regardless of whether you're taking your first steps in app design or looking to adopt some best practices from industry pros. To help you broadly position your future app, our authors cover the three biggest platforms: iOS, Android and Windows Mobile. Some step-by-step coding tutorials will take you by the hand, as will exciting new techniques that go beyond the usual. In addition, the eBook features handy cross-platform topics such as prototyping, as well as a field guide to app testing, and advice on marketing your app. TABLE OF CONTENTS - A Guide To iOS App Development For Web Designers - Get Started Writing iOS Apps With RubyMotion - Mobile Prototyping With Axure RP - Creating Realistic iPhone Games With Cocos2D - Mobile Design Practices For Android: Tips And Techniques - C-Swipe: An Ergonomic Solution To Navigation Fragmentation On Android - Windows Phone Design For Developers - A Field Guide To Mobile App Testing - How To Succeed With Your Mobile App
The Next Big Thing
Many of the richest young entrepreneurs in the world have earned their money by developing digital products. Digital products are goods and services that can be stored, used, and delivered in an electronic format. Today, they include a wide variety of products, such as apps, Web sites, blogs, games, and online social networks. Technological advancementsincluding the continual release of new platformsprovide a growing number of opportunities for young digital entrepreneurs. The author explains how to develop a concept for a digital product that users will love. In addition, chapters cover practical matters involved in creating a start-up, including evaluating the market, writing a business plan, and protecting one's intellectual property. Stories of real-life teen entrepreneurs enliven the text and inspire the reader.
Building Apps
With the proliferation of smartphones and tablets, apps have taken the world by storm and captured the collective imagination. They range in nature from delightfully frivolous and whimsical to sturdily practical and utilitarian, simple and straightforward to dazzlingly elaborate. In an incredibly brief period of time, they have become fundamental to the smooth and pleasurable functioning of most people's daily lives. App designers are the new rock stars of the programming world. Any teen seeking to learn what apps are, how they work, and how they can be designed, programmed, tested, and sold to the highest bidder will find all these questions answered in these pages. This hands-on, how-to resource packed with practical insider information is sure to help launch many of the next great apps soon to be downloaded to mobile devices. Its emphasis on career-building, science, and digital literacy content fully satisfies Reading Anchor Standard 10 of the Common Core Curriculum.
App Marketing
Hai in mente di creare un'app per te o per la tua azienda? O semplicemente l'hai già creata o l'hai fatta programmare, ma i risultati non ti soddisfano? Potresti avere in mano la migliore app del mondo, ma se non sai come promuoverla, tutto il tuo lavoro sarà inutile, oltre che dannoso se hai dovuto investire tempo e denaro. In questo libro, strutturato come un corso di 10 lezioni, puoi capire come ci si deve muovere nella promozione di un'applicazione, uno strumento che ha una potenzialità enorme, ma che allo stesso tempo necessita di un lavoro di promozione importate e specifico per le sue particolarità. Dal marketing classico al web marketing, dalle tecniche di promozione all'interno degli store al social media marketing: una guida unica in Italia per sfruttare al massimo le potenzialità del vasto mondo delle app che in breve tempo rivoluzionerà direttamente anche il web, integrandosi e sostituendosi a esso progressivamente.
