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Pricing
  • Language: en
  • Pages: 658

Pricing

"Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service." "Classroom tested and proven throughout the world in executive seminars, Pricing: Making Profitable Decisions presents clear-cut examples and provides an understandable basis for analyzing pricing alternatives within legal and corporate constraints."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

The Pricing Strategy Audit
  • Language: en
  • Pages: 124

The Pricing Strategy Audit

This detailed self-assessment audit can be used: - to measure and improve the effectiveness of your present pricing strategy - or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these: - Does your pricing strategy support broader corporate objectives? - Have you fully understood the influence of price on your customers? - Do you use price correctly as an indicator of product/service quality? - Do you use reference prices and differential prices effectively? - How well do you use breakeven and profit analysis? - Do you use appropriate prici...

Legends in Marketing: Kent B. Monroe
  • Language: en
  • Pages: 2311

Legends in Marketing: Kent B. Monroe

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of 7 volumes, is a tribute to Kent B. Monroe. Known as one of the Deans of Pricing, Professor Monroe is pioneer of research on the information value of price. He is the author of the classic text, Pricing: Making Profitable Decisions.

Latin America
  • Language: en
  • Pages: 498

Latin America

Popular among students for its engaging, accessible style, this text provides an authoritative overview of Latin America's human geography as well as its regional complexity. Extensively revised to reflect the region's ongoing evolution in the first decades of the 21st century, the second edition's alternating thematic and regional chapters trace Latin America's historical development while revealing the diversity of its people and places. Coverage encompasses cultural history, environment and physical geography, urban development, agriculture and land use, social and economic processes, and the contemporary patterns of the Latin American diaspora. Pedagogical features include vivid topical ...

Online Consumer Behavior
  • Language: en
  • Pages: 402

Online Consumer Behavior

  • Type: Book
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  • Published: 2012
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  • Publisher: Routledge

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Perceived Quality
  • Language: en
  • Pages: 344

Perceived Quality

None

Managing Customer Value
  • Language: en
  • Pages: 356

Managing Customer Value

Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.

The Pricing Journey
  • Language: en
  • Pages: 236

The Pricing Journey

Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing—drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power. Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies. Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence. This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation.

Contrasts and Effect Sizes in Behavioral Research
  • Language: en
  • Pages: 224

Contrasts and Effect Sizes in Behavioral Research

Contrasts are statistical procedures for asking focused questions of data. Compared to diffuse or omnibus questions, focused questions are characterized by greater conceptual clarity and greater statistical power when examining those focused questions. If an effect truly exists, we are more likely to discover it and to believe it to be real when asking focused questions rather than omnibus ones. Researchers, teachers of research methods and graduate students will be familiar with the principles and procedures of contrast analysis, but will also be introduced to a series of newly developed concepts, measures, and indices that permit a wider and more useful application of contrast analysis. This volume takes on this new approach by introducing a family of correlational effect size estimates.

APA Handbook of Consumer Psychology
  • Language: en
  • Pages: 716

APA Handbook of Consumer Psychology

The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.