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Online Consumer Behavior
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Consumer Behavior Knowledge for Effective Sports and Event Marketing
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Angeline
A moving, lyrical, melancholy, and spiritual novel by the acclaimed author of The Night Child, in which Sister Angeline, unwillingly sent to a radical convent and confronting her tragic past, asks the deep question, follow your heart or follow the rules? After surviving a tragedy that killed her entire family, sixteen-year-old Meg joins a cloistered convent, believing it is her life’s work to pray full time for the suffering of others. Taking the name Sister Angeline, she spends her days and nights in silence, moving from one prayerful hour to the next. She prays for the hardships of others, the sick and poor, the loved ones she lost, and her own atonement. When the Archdiocese of Chicago ...
Someday Angeline
Angeline could read before she was old enough to turn the pages of a book, and she mastered the piano without a single lesson. But being so clever doesn't make life easy for Angeline. This charming book is a quirky celebration of fathers, teachers, being yourself and finding happiness in unexpected places.
The Dark Side of Social Media
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
Firekeeper's Daughter
An instant no. 1 New York Times Bestseller Winner of CrimeFest Best YA Crime Fiction Prize Winner of the YA Fiction Goodreads Choice Awards Shortlisted for Waterstones Children's Book Prize A Time magazine pick for Best YA of All Time Keep the Secret. Live the Lie. Earn your Truth. For fans of Angie Thomas and Tommy Orange comes a ground-breaking YA thriller about a Native American teen who must root out the corruption in her community Eighteen-year-old Daunis has always felt like an outsider with her mixed heritage, both in her hometown and on the nearby Ojibwe reservation. When she witnesses a murder, Daunis reluctantly agrees to go undercover. But secretly she pursues her own investigation, tracking down the culprits with her knowledge of traditional medicine. As the bodies pile up, Daunis finds herself caught in a web of deceit that threatens the people she loves the most. ‘Raw and moving’ Cosmopolitan ‘A story that grips like a bulldog clip on your heart’ Katherine Rundell, author of The Good Thieves ‘Thrilling and heartwrenching’ Aisha Bushby, author of A Pocketful of Stars ‘A swift-paced, compelling thriller’ Guardian
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Advertising and Integrated Brand Promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
In the Shadow of Darkness
One seemingly ordinary evening, Angeline Vallencourt is ripped from life as she knows it and thrust into a world she doesn’t understand. As a newly turned vampire, the only one she can turn to for help is the vampire who becomes her worst nightmare. Megan Denham is in the wrong place at the wrong time. After ending up the victim of a robbery-gone-wrong, her life is turned upside down by the strange and beautiful Angeline. If Angeline is telling the truth about who she is, then everything Megan believes about the world is a lie. If Angeline is lying, then she will have to walk away from the first person to set her heart on fire. When suspicious deaths begin to occur in their small town of Fog Hollow, Angeline and Megan find themselves as unlikely allies, with an even more unlikely attraction.
The Hounds of Salisbury
On their last night in England, before Morgan Hayes and his friends are to return home, their lives are changed forever. Called back to the Iron Age of Britain, they are thrust into the midst of highlands, hill forts, and woad-painted warriors. In this world they are made to be the saviors of a northern tribe under threat of annihilation from a ruthless invader. While everyday is a fight for survival, they must rely on each other and themselves to rise to the occasion and realize what they are expected to be.
