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Online Consumer Behavior
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Angeline
A moving, lyrical, melancholy, and spiritual novel by the acclaimed author of The Night Child, in which Sister Angeline, unwillingly sent to a radical convent and confronting her tragic past, asks the deep question, follow your heart or follow the rules? After surviving a tragedy that killed her entire family, sixteen-year-old Meg joins a cloistered convent, believing it is her life’s work to pray full time for the suffering of others. Taking the name Sister Angeline, she spends her days and nights in silence, moving from one prayerful hour to the next. She prays for the hardships of others, the sick and poor, the loved ones she lost, and her own atonement. When the Archdiocese of Chicago ...
Consumer Behavior Knowledge for Effective Sports and Event Marketing
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
The Dark Side of Social Media
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
One Only
There is no available information at this time.
Water's Edge
In 1888, the impoverished Levesque family becomes one of thousands of French Canadians forced to leave their beloved country and seek employment in the booming textile mills of Fall River, Massachusetts. Young Emilie Levesque's initial culture shock is eased by her intelligence and adventurous nature—and by her budding friendship with Angeline Fournier, the US-born daughter of a fellow immigrant family. As they grow into young women, their close relationship is a welcome respite from the stifling heat, dust-filled air, deafening noise, and mind-numbing work at the mill. Emilie knows she is different but has no words for what she is or what she feels. All she knows is that she wants Angelin...
The Hounds of Salisbury
On their last night in England, before Morgan Hayes and his friends are to return home, their lives are changed forever. Called back to the Iron Age of Britain, they are thrust into the midst of highlands, hill forts, and woad-painted warriors. In this world they are made to be the saviors of a northern tribe under threat of annihilation from a ruthless invader. While everyday is a fight for survival, they must rely on each other and themselves to rise to the occasion and realize what they are expected to be.
Advertising and Integrated Brand Promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
The Arena
None
The Routledge Handbook of Digital Consumption
Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, this new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption. Divided into sections, it addresses key topics including digital entertainment, self-representation, communication, Big Data, digital spirituality, online surveillance, and algorithmic advertising. It explores developments such as consumer data collection techniques, peer-to-peer payment systems, augmented reality, and AI-enhanced con...
