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The Dark Side of Social Media
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
Advertising and Integrated Brand Promotion
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O’Guinn/Allen/Semenik/Close’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors’ vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you’ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emp...
Online Consumer Behavior
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Angeline
A moving, lyrical, melancholy, and spiritual novel by the acclaimed author of The Night Child, in which Sister Angeline, unwillingly sent to a radical convent and confronting her tragic past, asks the deep question, follow your heart or follow the rules? After surviving a tragedy that killed her entire family, sixteen-year-old Meg joins a cloistered convent, believing it is her life’s work to pray full time for the suffering of others. Taking the name Sister Angeline, she spends her days and nights in silence, moving from one prayerful hour to the next. She prays for the hardships of others, the sick and poor, the loved ones she lost, and her own atonement. When the Archdiocese of Chicago ...
The Darker Side of Social Media
The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health. With an aim to provide solutions, the authors spotlight the key issues affecting consumer well-being and mental health due to the omnipresence and overuse of social media. The book dissects the unintended consequences of too much social media use, specifying key problems like disconnection anxiety, ea...
Consumer Behavior Knowledge for Effective Sports and Event Marketing
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Wandering Star
Her true destiny—or doom—revealed Noemi and her friends escape from a killer who wants to use her unique powers, but that doesn't mean freedom—or safety. Their only hope is one woman who claims to have known Noemi’s mother. With only a name to go on and the killer on their trail, they travel the country in search of aid, hiding from those who would st
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Basebal...
