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Hillstrom's Fix It!
  • Language: en
  • Pages: 98

Hillstrom's Fix It!

  • Type: Book
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  • Published: 2017-05-16
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  • Publisher: Unknown

Fifteen years of lusting over digital strategy left us with Amazon owning e-commerce and the implosion of traditional retail. In this brief text, Kevin Hillstrom illustrates the techniques he uses to identify the problems in client business models. Once the problems are identified, businesses can "fix" their challenges. Mr. Hillstrom focuses on rolling twelve month analytics, comp segment analytics, life tables, merchandise forensics, repurchase tables, store trade area analytics and forecasting strategies. The techniques quickly identify what is wrong with a business, so that you can "fix it" immediately!

Hillstrom's Multichannel Secrets
  • Language: en
  • Pages: 84

Hillstrom's Multichannel Secrets

  • Type: Book
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  • Published: Unknown
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  • Publisher: Lulu.com

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Hillstrom's Email Marketing Excellence
  • Language: en
  • Pages: 72

Hillstrom's Email Marketing Excellence

  • Type: Book
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  • Published: 2012-11-01
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  • Publisher: Unknown

If you listen to trade journalists, bloggers, or some social media experts, you'll learn, quickly, that email marketing is dead.Nothing could be further from the truth.In "Hillstrom's Email Marketing Excellence", Kevin Hillstrom applies the craft of Email Forensics to the understanding of email subscriber behavior in an e-commerce environment. By moving away from open rates, click-through rates, and conversion rates, Mr. Hillstrom introduces a framework designed to measure the true impact of email marketing on an e-commerce or retail business.In addition, Mr. Hillstrom offers what he calls "The Direct Marketing Success Pyramid", a framework for thinking about excellence in email marketing. Coupled with structured goals and objectives for all employees, Mr. Hillstrom demonstrates to the reader a methodology that resonates with executives while proving the naysayers wrong.

Woodstock
  • Language: en
  • Pages: 226

Woodstock

"Provides a comprehensive account of the 1969 Woodstock Music and Art Fair. Places Woodstock within the context of the 1960s; describes the festival itself; details how Woodstock changed American popular music; and explores the festival's enduring significance. Includes a narrative overview, biographies, primary sources, chronology, glossary, bibliography, and index"--Provided by publisher.

Adventure Guide to Michigan
  • Language: en
  • Pages: 372

Adventure Guide to Michigan

Michigan offers year-round activities for the adventurous traveler - all detailed here by resident authors. Take in the excitement of the Port Huron-to-Mackinac Island sailboat race; or hike some 166+ miles in Isle Royale National Park; watch the wheels spin in the Tour de Michigan cycling marathon; spend a quiet afternoon canoeing on a pristine lake; or try some urban adventures in the cities. This is the only guidebook to combine outdoor adventures with all the basic details you need for a rewarding vacation, such as accommodations, sightseeing, restaurants and history. Every part of the st.

Louder Than Words
  • Language: en
  • Pages: 126

Louder Than Words

Life is louder than words can ever express because, from a biblical point of view, the world is broken by humanity's rebellion against its creator. Humanity is fragmented: all the offspring of Adam and Eve are born loving death. That is something that the modern age has tried to ignore and the postmodern age longs to embrace. More to the point, it is something that the church has tried to forget. However, we do so at our own peril. This work is a snapshot of the development of fragmentation in the Western world. It is also a map toward wholeness. We cannot move forward if we do not know where we are or where we are going. This searching for heart in a heartless world is an attempt to locate where we are on the map of history by examining the past through the corrective lenses of living faith so that we may be able to teach our children to have hope in hopeless times.

Hillstrom's Merchandise Forensics
  • Language: en
  • Pages: 54

Hillstrom's Merchandise Forensics

  • Type: Book
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  • Published: 2013-09-07
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  • Publisher: Unknown

Have you ever worked for a business that struggled to generate sales increases? It's not fun, is it? Especially if you work in the marketing department!If you work in the marketing department, then you know the kind of pressure that is placed upon you to "fix the business" right now. If you work for a catalog brand, you will be blamed for mailing the wrong customers. If you work for a retail brand, you will be blamed for not driving enough traffic into the store. If you work for an e-commerce brand, you'll be blamed for failing to provide a robust mobile experience.In other words, it's not fun to work in the marketing department when customers don't want to purchase the merchandise your bran...

Hymns for the Fallen
  • Language: en
  • Pages: 314

Hymns for the Fallen

Cover -- Contents -- Introduction -- PART I. THE PRESTIGE COMBAT FILM -- 1. Movies and Memorials -- 2. Soundtracks and Scores -- PART II. DIALOGUE -- 3. Soldiers' Talk -- 4. Soldiers' Song -- 5. Disembodied Voices -- PART III. SOUND EFFECTS -- 6. Nothing Sounds Like an M-16 -- 7. Helicopter Music -- PART IV. MUSIC -- 8. Unmetered -- 9. Metered -- 10. Elegies -- 11. End Titles -- Acknowledgments -- Abbreviations -- Notes -- Works Cited -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z

The Industrial Revolution
  • Language: en
  • Pages: 107

The Industrial Revolution

This volume discusses the history of the industrial revolution. Readers will learn about its influence on the economic, social, and entrepreneurial forces of the United States.

American Book Publishing Record
  • Language: en
  • Pages: 838

American Book Publishing Record

  • Type: Book
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  • Published: 2007
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  • Publisher: Unknown

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