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Baseball in Evansville: Booms, Busts and One Global Disaster
Baseball exploded in Evansville after the Civil War. Early clubs like the Resolutes, Blues, Brewers, Hoosiers and Blackbirds played, built ballparks, struggled financially and suffered scandals until the early 1900s. A near tragic event fueled the 1915 construction of Bosse Field, now the third-oldest professional ballpark in operation and the host to Major League Spring Training and the filming of A League of Their Own. After World War II, college baseball returned after lying dormant since the 1920s. In the late 1960s, a local entrepreneur attempted to build a third major league. When he failed, the city ascended to the minor leagues' highest level. Join sportswriter and Evansville native Kevin Wirthwein as he recounts baseball's illustrious history in the River City.
Railway Directory
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Advertising to Baby Boomers
Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just want to retreat to their younger years, Nyren explains that Boomers are not hung up on age. "Who actually thinks about his or her age all the time, or even very often?" he asks. "Contrary to social commentators, the media, and certainly advertising agencies, most of the time we are who we are: people in our middle age, and not much different but a little different than other generations were in their middle ages. We're not jumping in mosh pits while juggling cans of soda, trying to be eighteen again.
Proceedings
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Standard Directory of Advertising Agencies
This vital resource supplies essential business facts on this rapidly changing industry, including names & titles of decision makers, total annual billings, billings by media, & much more. Covering over 9,700 agencies & branch offices, no other directory is as accurate, comprehensive, & current as the STANDARD DIRECTORY OF ADVERTISING AGENCIES 1993. Updated quarterly.
