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CONVASH 2019
The 1st Conference of Visual Art, Design, and Social Humanities (CONVASH) 2019 is a seminar in the fields of art, design and humanities held on November 2, 2019 by the Faculty of Fine Arts and Design (FSRD), Universitas Sebelas Maret in Surakarta, Indonesia. Since its establishment as a Faculty 5 years ago, The Faculty of Fine Arts and Designs has conducted 4 international conferences. The 1st CONVASH 2019 is our international conference new brand and we have a commitment to hold CONVASH annually. Conference of Visual Art, Design, and Social Humanities (CONVASH) 2019 is a tangible manifestation of FSRD's efforts to contribute to science and improve publication quality on the international le...
Luxury Marketing
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
The Marketer's Guide To Successful Package Design
It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.
Packaging Design
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufa...
Semiotics, Marketing and Communication
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.
Survey Questions
This text reviews the literature on crafting survey instruments, and provides both general principles governing question-writing and guidance on how to develop a questionnaire.
Best Practices in Exploratory Factor Analysis
Best Practices in Exploratory Factor Analysis (EFA) is a practitioner-oriented look at this popular and often-misunderstood statistical technique. We avoid formulas and matrix algebra, instead focusing on evidence-based best practices so you can focus on getting the most from your data.Each chapter reviews important concepts, uses real-world data to provide authentic examples of analyses, and provides guidance for interpreting the results of these analysis. Not only does this book clarify often-confusing issues like various extraction techniques, what rotation is really rotating, and how to use parallel analysis and MAP criteria to decide how many factors you have, but it also introduces rep...
Introduction to Bivariate and Multivariate Analysis
Bivariate regression analysis; Bivariate linear correlation; Further methods of bivariate correlation; Multiple regression and correlation; Canonical correlation; Disciminant analysis; Multivariate analysis of variance; Factor analysis; Multivariate analysis of categorical data.
