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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in...
Arethuse 1/2 2014
In the first issue many very interesting research papers have been submitted from qualified international Scholars. We propose an overview about the main research- streams that have been chosen by the Authors. This mapping process provides the opportunity to check the guidelines for the study of economic and managerial phenomena that international scholars have followed for thirty years in the international associations that deal with economics and management, called ARETHUSE.
The Digital Generation Reaches Maturity
Based on a selection of scholarly investigations undertaken during the past decade, this book provides an outline of the changing landscape of international business and consumer behaviour, in the light of ongoing disruption caused by digital disruption and the post-pandemic conditions. It highlights a number of key factors that have shaped (and continue to do so) the business world and society as a whole. The focus here is on identifying and explaining emerging trends in the field of business management and consumer behaviour, paying attention to the influence of context (both national and corporate) and ‘generation belonging’. This knowledge is necessary for a better understanding of the changing world, and for developing digital products and services that meet the evolving needs of individuals and businesses.
Arethuse 1/2 2015
The papers presented in this issue are those that the Scientific Committee has assessed as being particularly of merit. They relate to three areas, Strategic Management, Economics and Statistics, and Public Finance. These areas have not only been the subject of study of researchers who adhere to the international Association, Arethuse, but especially in recent years provide a useful opportunity for whoever operates in European countries (university researchers, spin-off, managers, entrepreneurs, local associations, public authorities, governmental and non- governmental financial institutions etc.) to enrich their knowledge. In this year with the Expo taking place in Italy, the issues concern...
Arethuse 2/2 - 2014
In the year that we celebrate the thirtieth anniversary of the ARETHUSE association, the second issue of 2014 includes a selection of research papers on topics of study and research that have always been focused on by the international university research groups that are members of the ARETHUSE association. These main research fields are Economics & Statistics (Economic Development, Resources and Territory, Services and Labor Markets), Strategic Management (R & D Management, Governance and Public Administration, Strategy and Control), Public Finance (Finance Policies, National versus European Finance, and European Finance Institutions). In the first paper, Consiglio, Cicellin, and Scuotto di...
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at lar...
Service Quality
The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
Service Quality
The last three decades have seen a dramatic increase in the attention businesses devote to their quality of service. Scholars and researchers in a number of disciplines, including marketing, human resources I/O psychology, sociology, and consumer behavior, have all made substantial contributions to understanding what service is, how service and service delivery quality are experienced by customers, and the role of employees and their organizations in service delivery. Service Quality: Research Perspectives presents a comprehensive overview and analysis of the field and its research, including its growth, emerging trends, and debates
Arethuse 2/2 2015
In the second issue of 2015, the Journal of International Studies of the scientific association, Arethuse as is by now a tradition, presents a comparison and discussion of international academic scholars on three scientific areas, Strategic Management, Economics and Statistics, and Public Finance.
Comportement organisationnel - Vol. 1
Comprendre les attitudes et les comportements des individus et des groupes humains dans les organisations, en analyser les évolutions, en connaître les déterminants et les conséquences, soulèvent des questions sans cesse renouvelées. Ce premier volume d’une série de trois ouvrages propose de développer plusieurs domaines fondamentaux du comportement organisationnel : le contrat psychologique, les émotions au travail et la socialisation organisationnelle. Chacun de ces thèmes correspond à des domaines de recherche particulièrement féconds et à des problématiques centrales pour le management des ressources humaines dans les entreprises et les administrations. Traitée sous forme d’états de l’art actualisés, c’est la place des relations humaines dans les organisations qui est explorée selon des perspectives variées et novatrices.
