Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Art and Science of Project Management 3rd Edition
The Art & Science of Project Management. This is the third edition, which is updated for the PMBOK 6th edition. Master project management with this book from authors experienced in practice, teaching, and research. You will learn: the foundations of Project Management, explained with dozens of examples; what works and what doesn't; and how the latest research applies to your project. This Third Edition: Covers Projects and their Environment; Programs, Portfolios, and Project Selection; and the Project Manager. This third edition: covers the essential Technical, Behavioral, Business and Strategic Skills; includes a new section on Agile Project Management; includes the case of a mobile app following the scrum framework; and includes several worked projects and a visual tutorial for Microsoft Project(R).
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Fatal Words
On March 27, 1977, 583 people died when KLM and Pan Am 747s collided on a crowded, foggy runway in Tenerife, the Canary Islands. The cause, a miscommunication between the pilot and the air traffic controller. The pilot radioed, "We are now at takeoff," meaning that the plane was lifting off, but the tower controller misunderstood and thought the plane was waiting on the runway. In Fatal Words, Steven Cushing explains how miscommunication has led to dozens of aircraft disasters, and he proposes innovative solutions for preventing them. He examines ambiguities in language when aviation jargon and colloquial English are mixed, when a word is used that has different meanings, and when different words are used that sound alike. To remedy these problems, Cushing proposes a visual communication system and a computerized voice mechanism to help clear up confusing language. Fatal Words is an accessible explanation of some of the most notorious aircraft tragedies of our time, and it will appeal to scholars in communications, linguistics, and cognitive science, to aviation experts, and to general readers.
Global Business Management
This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. The text is unique in that it offers both the management perspective and the cultural perspective.
The Vietnam War in American Memory
From the beginning in the 1770s, singing was an important part of Shaker worship. In 1812-13 the Shakers published their first hymnal, 'Millennial Praises', which included texts without music. This scholarly edition of the hymnal joins the texts to original Shaker tunes. The CD includes historical recordings of six Shaker songs.
Megaproject Management
Project management lessons learned on the Big Dig, America's biggest megaproject, by a core member responsible for its daily operations In Megaproject Management, a central member of the Big Dig team reveals the numerous risks, challenges, and accomplishments of the most complex urban infrastructure project in the history of the United States. Drawing on personal experience and interviews with project engineers, executive oversight commission officials, and core managers, the author, a former deputy counsel and risk manager for the Big Dig, develops new insights as she describes the realities of day-to-day management of the project from a project manager's perspective. The book incorporates ...
Marketing Issues in Transitional Economies
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more dereg...
Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.
Contemporary Marketing Strategy
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
