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The Rise and Size of the Fitness Industry in Europe
This book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects of fitness, the collection presents the scope of fitness as a business and participatory activity. Furthermore, both policy and governance issues as well as community and supply angles are considered. Drawing on this unique material, the book will appeal to students and scholars of sport business, sport economics, sport management, and social sport sciences, but also to administrators, policymakers and entrepreneurs in the international and national sport and health community.
Tourism and Leisure
The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities in the leisure industry.
Running across Europe
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
Global Sport Management
The international nature of modern sport requires sport organizations to modify their management practices, presenting both challenges and opportunities. This volume brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the contemporary sport industry. Including qualitative and quantitative studies, the book explores key themes such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development, and research protocols. It represents an essential platform for the international exchange of ideas, best practice and research in global sport management.
Encyclopedia of Sports Management and Marketing
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Sport Business in Leading Economies
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
Strategies in Sports Marketing: Technologies and Emerging Trends
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Hegemony and Sport
How does power work in sport, especially when there seems to be no one enforcing unspoken rules? Power is about influence and relationships, and the ability to discipline, control, and steer the actions – and even the thoughts – of others. This can be done in different ways: directly, using force or “hard” methods such as punishment for breaking laws; or indirectly, without the use of harsh sanctions or physical violence. One way of analyzing power is through the concept of hegemony – a soft form of power exercised through consent rather than force, through ongoing interaction between the powerful and powerless to produce common sense understandings of society and culture. This boo...
Understanding Match-Fixing in Sport
Bringing together leading match-fixing researchers from different fields, this book offers new theoretical and applied perspectives on this persistent problem in sport and wider society. The book explores the foundations of match-fixing from multiple viewpoints, from sociology and criminology to policy and governance, exploring topics such as the use of network governance theory, ethics and integrity, and management aspects that position match-fixing in sport’s commercial landscape. Featuring cases and data from all around the world, the book explains how match-fixing has become a prominent feature of contemporary sport, and considers the efficacy and practicability of interventions to solve these problems. This is fascinating and important reading for any advanced student, researcher, practitioner, or policymaker with an interest in sport management, sports business, sport policy, sport development, sport law, or criminology.
Routledge Handbook of Sport Policy
It is difficult to fully understand the role that sport plays in contemporary global society without understanding how and why governments, NGOs and other organizations formulate and implement policy relating to sport. The Routledge Handbook of Sport Policy is the only book to offer a comprehensive overview of current perspectives, techniques and approaches to the analysis of sport policy around the world. The book introduces a diverse range of approaches to policy analysis across the full range of political and societal contexts, including developed and developing economies; state-centric, mixed economy and market-led systems, and both liberal democracies and political systems characterized...
