Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Research Methods in Business Studies
Providing clear, practical explanations of research methods in business studies, this guide is indispensable for students writing reports.
Research Methods in Business Studies
Research Methods in Business Studies A Practical Guide Third edition Pervez Ghauri and Kjell Gronhaug This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. Key Features: Provides guidelines to formulate a research problem, preparing students to fully understand the questions and o...
Valuepack
None
Qualitative Marketing Research
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
Online Course Pack
None
Research Methods in Business Studies
This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.
Collaborative Research Design
This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a range of contemporary research methods with particular focus on those that allow insights into business managers’ thoughts and behaviours. It includes fresh views on traditional research designs, for example new approaches to using literature reviews, experiments, interviews and observation studies. It also considers cutting-edge research methods, such as the use of vignettes, workshops, improvisa...
Energy, Natural Resources and Environmental Economics
This book consists of a collection of articles describing the emergingand integrated area of Energy,Natural Resourcesand EnvironmentalEconomics.A majority of the authors are researchers doing applied work in economics, nance, and management science and are based in the Nordic countries. These countries have a long tradition of managing natural resources. Many of the applications are therefore founded on such examples. The book contents are based on a workshop that took place during May 15–16, 2008 in Bergen, Norway. The aim of the workshop was to create a meeting place for researchers who are active in the area of Energy, Natural Resource, and En- ronmentalEconomics,andat the same time cel...
