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Research Methods in Business Studies
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
Qualitative Marketing Research
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.
Research Methods in Business Studies
Research Methods in Business Studies A Practical Guide Third edition Pervez Ghauri and Kjell Gronhaug This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. Key Features: Provides guidelines to formulate a research problem, preparing students to fully understand the questions and o...
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Innovation
This study of innovation brings together a wide array of topics under a theoretical model consisting of two basic dimensions: aggregation level (individual, group, organization and society) and aspects of progress (generation, evaluation, implementation and diffusion of new ideas and products). The readings, many appearing here for the first time, were written by an international group of experts--including Eric von Hippel, Arthur L. Stinchcombe, L. Richard Hoffman, and Robert A. Burgelman--and represent a variety of disciplines, including psychology, economics, sociology, political science, social anthropology, marketing, engineering and education.
Industrial Design, Competition and Globalization
Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy.
Strategic Leadership
This book integrates and assesses the vast and rapidly growing literature on strategic leadership, which is the study of top executives and their effects on organizations. The authors synthesize what is known about strategic leadership and indicate new research directions. The book is meant primarily for scholars who strive to assess and understand the phenomena of strategic leadership. It offers a considerable foundation on which professionals involved in executive search, compensation, appraisal and staffing, as well as board members who evaluate executive performance and potential, might build their tools and perspectives.
Energy, Natural Resources and Environmental Economics
This book consists of a collection of articles describing the emergingand integrated area of Energy,Natural Resourcesand EnvironmentalEconomics.A majority of the authors are researchers doing applied work in economics, nance, and management science and are based in the Nordic countries. These countries have a long tradition of managing natural resources. Many of the applications are therefore founded on such examples. The book contents are based on a workshop that took place during May 15–16, 2008 in Bergen, Norway. The aim of the workshop was to create a meeting place for researchers who are active in the area of Energy, Natural Resource, and En- ronmentalEconomics,andat the same time cel...
Management Research Methods
Management Research Methods, first published in 2007, is a comprehensive guide to the design and conduct of research in management-related disciplines such as organisational behaviour, human resource management, industrial relations, and the general field of management. Specifically, the text begins by providing an overview of the research process and in subsequent chapters explains the major types of design used in management research (correlational field studies, experimental and quasi-experimental designs, case studies, historical analysis, and action research). There are also chapters that describe the methods of data collection (interviews, questionnaires, documentation and observation) commonly employed by management researchers. In addition, the text examines the issues of reliability and validity, the construction of multi-item scales, and the methods of quantitative and qualitative analysis. The text concludes with a practical guide explaining how to report research findings and a discussion of the ethical issues in the conduct and practice of research.
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