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Management Ideas
This book offers a short history of business administration in four parts. Part 1 takes the reader from 8000 BCE with the development of simple control techniques to the middle of the nineteenth century. At this time, normative, empirical, and theoretical approaches to business problems in the industrial area were developed. Furthermore, more powerful methodologies came into use. In Part 2, the criteria for science are discussed and related to the development of business administration as a science at the beginning of the twentieth century. Part 3 demonstrates, using Germany as an example, the development of business administration as strongly influenced by its societal environment. The case...
The Company of the Future
The art of managing innovative companies is disclosed in this unique book which resulted from the first common EU-MITI project. It reveals those practical, simple and effective tools for global success and competitiveness.
Management
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Risk Management
Dealing with all aspects of risk management that have undergone significant innovation in recent years, this book has been written for academics as well as practitioners, in particular finance specialists. It is unique in bringing together such a wide array of experts and correspondingly offers a complete coverage of recent developments. The emphasis is placed on highlighting the link between the academic literature and practical issues related to the organization of the risk management function.
Handbook Of The Management Of Creativity And Innovation: Theory And Practice
Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective management of creativity and innovation, contributed by a group of European experts from the fields of psychology, education, business, engineering, and law. Adopting an interdisciplinary and intercultural approach, this book offers rich perspectives — both theoretical and practical — on how to manage creativity and innovation effectively in different domains and across cultures.This book appeals to students, teachers, researchers, and managers who are interested in creative and innovative behavior, and its management. Although the authors are from the fields of psychology education, business, engineering, and law, readers from all disciplines will find the coverage of this book beneficial in deepening their understanding of creativity and innovation, and helping them to identify the right approaches for managing creativity and innovation in an intercultural context.
Conjoint Measurement
by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the ...
Many Worlds, One Life
In this engaging, insightful, and inspiring narrative, Hermann Simon, the world-renowned management thinker, consultant, pricing expert, entrepreneur, and leading authority on the “hidden champions” business model, highlights the influences on his remarkable journey from humble origins on a German farm to advising and sharing the stage with global leaders in industry, academia, and politics. Born in 1947 in the rural Eifel region of Western Germany, Simon’s coming of age parallels that of a country struggling to come to terms with the legacy of World War II and reinvent itself as a new world power. His colorful anecdotes of a youth spent in an agricultural community that in many ways o...
The Internationalization Of Technological Innovation For Chinese Enterprises
Based on a new perspective, this book explores the theory of internationalization of technological innovation in four aspects, namely strategy, organization, resource allocation and environment, and analyzes the development rules and key points of management in the internationalization of technological innovation for Chinese firms. On the basis of theoretical and empirical studies, this book proposes an evolutionary model of the internationalization of technological innovation. It is hoped that the proposed model will be of value to the advancement of the internationalization of technological innovation for the Chinese firms and will contribute to the enrichment and improvement of the theories in technological innovation.
Dienstleistungsmarken
Markenführung bei Dienstleistungsunternehmen ist nicht nur eine Aufgabe des externen Marketing, sondern muss unter Berücksichtigung der unternehmensinternen Perspektive betrachtet werden. Renommierte Autoren zeigen im "Forum Dienstleistungsmanagement" die Besonderheiten und Herausforderungen bei der Führung von Dienstleistungsmarken auf.
