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WHU – Otto Beisheim School of Management
How can a personal desire to leave a lasting mark and criticism of the German university system lead to the establishment of an internationally renowned institution of higher education? Klaus Brockhoff provides the answer to this question by accurately tracing the detailed 35-year history of WHU – Otto Beisheim School of Management – and highlighting all of its highs and lows in the process. Despite the challenges associated with founding and operating an institution of higher education, it was always and will continue to be the remarkable spirit of the donor, university administration members, employees as well as students, alumni and sponsors that make a decisive contribution to the ov...
The Dynamics of Innovation
Jorg Bensinger, a group head of Audi corporation's R&D depart ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem bers. Favorable experiences had been collected in drive tests with the lItis, a jeep-like car developed for use in the German army. The ex periences showed extremely good performance on icy roads and in snow. Bensinger's chance came in February of 1977, when he could talk to Ferdinand Piech, then R&D vice president of Audi and a technology buff. At this time Audi wasn't quite considered as a tech nological leader in the public. Technology based innovations were expected from Mercedes or Porsche by...
The Company of the Future
The art of managing innovative companies is disclosed in this unique book which resulted from the first common EU-MITI project. It reveals those practical, simple and effective tools for global success and competitiveness.
Management Ideas
This book offers a short history of business administration in four parts. Part 1 takes the reader from 8000 BCE with the development of simple control techniques to the middle of the nineteenth century. At this time, normative, empirical, and theoretical approaches to business problems in the industrial area were developed. Furthermore, more powerful methodologies came into use. In Part 2, the criteria for science are discussed and related to the development of business administration as a science at the beginning of the twentieth century. Part 3 demonstrates, using Germany as an example, the development of business administration as strongly influenced by its societal environment. The case...
Internationalization of Research and Development
Research and development is no longer a headquarters function. More and more companies internationalize their R&D activities. The pros and cons of this approach are discussed in this book. The organizational alternatives for international R&D as well as the consequences that they have for decision making and performing R&D are also of great interest. Furthermore, measuring success of international R&D is a very difficult problem that is not yet fully understood. However, suggestions are made to improve present day practise. They are based on a large body of empirical research and management literature.
Industrial Research for Future Competitiveness
Industrial research has come under pressure. Will recent budget cuts reduce competitiveness? Based on interviews in Japanese and European high-tech firms it is shown that research supports important potentials. These can be used for project funding, location decisions, and an analysis of sufficient conditions for research success. Careful management of the potentials should improve future competitiveness, and it should help to understand why industrial firms benefit from research and how.
Entrepreneurship in Biotechnology
Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? The book investigates this problem and distinguishes three growth phases: From incorporation and start-up through collaborative R&D with large pharmaceutical firms to value creation from R&D pipelines to Public Offerings and product marketing. In this book a dynamic simulation model for testing different decision-making strategies is developed. For each phase the author identifies decision rules that provide for successful corporate growth.
Coordination of Service Offshoring Subsidiaries in Multinational Corporations
Matthias Daub develops a structured framework for the management of service offshore centers taking into account the strategic relevance of the services and the characteristics of their customer relationships. Detailed case studies give important insights into the coordination of service offshoring centers in Eastern Europe.
