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Storytelling
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Storytelling
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Storytelling
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The Fourth Industrial Revolution
The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts that by 2025 we will see: commercial use of nanomaterials 200 times stronger than steel and a million times thinner than human hair; the first transplant of a 3D-printed liver; 10% of all cars on US roads being driverless; and much more besides. In The Fourth Industrial Revolution, Schwab outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and offers bold ideas for what can be done to shape a better future for all.
Foreign Direct Investment in Europe
This book provides authoritative academic and professional insights into the effects of foreign direct investment (FDI) on home and host countries. It highlights global trends and patterns, and explores related policy challenges all with a special focus on the countries in Central, Eastern and South-Eastern Europe. The book cuts through the existing data fog by offering a wide range of up-to-date academic findings and institutional expertise. Those findings are rounded off with lessons to be learned from historical developments (Ireland s success story), an evaluation of current trends (the role of China) and an investment promotion agency policy for attracting sustainable investment (CzechI...
Political Violence in Kenya
An analysis of land and natural resource conflict as a source of political violence, focusing on election violence in Kenya.
Prisoner of Night and Fog
An ordinary girl faces an extraordinary choice in this gripping, coming-of-age tale of secrets and courage set in Nazi Germany, perfect for readers who enjoyed The Book Thief and Beneath a Scarlet Sky.' 'It's terrifying and incredible to think how much of this story is true' Elizabeth Wein, author of Code Name Verity Munich, 1931. Gretchen Muller has been cherished and protected by Adolf Hitler ever since her father, a senior Nazi officer, sacrificed himself to save the life of the Führer. And now Germany has the chance to be great once more, under the command of her 'Uncle Dolf'. But secrets cannot be silenced forever. When Gretchen meets a young Jewish reporter named Daniel Cohen, who cla...
B2B Brand Management
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
The Ninth Decade
"Essays, written and collected over ten years, documenting Carl Klaus' 80s. Topics ranging from aging, food, finances, health, reading, writing, Trump, and social upheavals"--
Subliminal Persuasion
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
