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An Introduction to Social Psychology
"The fifth edition of this highly successful text, An Introduction to Social Psychology has been fully revised and updated. Accessibility for students has been improved, including better illustrations, greater use of colour and a more approachable format, as well as a wealth of online resources. Combining its traditional academic rigour with a contemporary level of cohesion, accessibility, pedagogy and instructor support, the fifth edition of An Introduction to Social Psychology provides the definitive treatment of social psychology"--
Landmarks in Organo-Transition Metal Chemistry
Since the discovery of ferrocene and the sandwich-type complexes, the development of organometallic chemistry took its course like an avalanche and became one of the scientific success stories of the second half of the twentieth century. Based on this development, the traditional boundaries between inorganic and organic chemistry gradually disappeared and a rebirth of the nowadays highly important field of homogeneous catalysis occurred. It is fair to say that despite the fact that the key discovery, which sparked it all off, was made more than 50 years ago, organometallic chemistry remains a young and lively discipline.
Carl Van Vechten and the Harlem Renaissance
This book evaluates Carl Van Vechten's contribution to the Harlem Renaissance by presenting hitherto unexamined documentary evidence. The author draws on correspondence, manuscripts, personal memorabilia, and published materials to examine the origins and development of the period in the 1920s which was termed the New Negro Renaissance. In the later years of the 1920s, as a result of the success of his novel, Nigger Heaven, Carl Van Vechten received extensive publicity associating him with Harlem and with the Harlem Renaissance. The vehement controversy which the book aroused among African American critics and the black press, who attacked it, and the African American authors and friends of Van Vechten who defended it, obscured the true extent of Van Vechten's role in the Harlem Renaissance. This study sheds light on the Van Vechten controversy which has continued to the present day. (Ph.D. dissertation, University of Minnesota, 1969; revised with new preface)
Empirical Social Research
Social science methods such as surveys, observations and content analyses are used in market research, studies of contemporary history, urban planning and communication research. They are all the more needed by sociologists and empirically working political scientists. Whether in the context of evaluating a prevention programme or for surveying health behaviour or for a study on social mobility, the confident handling of the social science instruments is always a prerequisite for obtaining reliable results. This book provides important information for users and developers of these instruments. It deals with the theoretical foundations of the methods, the steps in the conception and implement...
The Scope of Social Psychology
Social psychology attempts to understand, explain, predict and, when needed, change people's thoughts, feelings and behaviours. For a relatively young discipline it has already made great strides toward this awe-inspiring goal. Pioneers such as Lewin, Asch, Kelley and Festinger began groundwork in the 1940s and 1950s, but it was only in the late 1960s that social psychology came of age. Since then it has blossomed, both in investigating the basics of the discipline and in applying the insights from fundamental social psychology to different fields related to the area. This volume is devoted to the development of understanding in the field of social psychology over the last four decades, focu...
The Psychology of Advertising
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive...
Applied Psychology
For a significant portion of psychology students, their reason for choosing an undergraduate degree in psychology is their interest in applied psychology and a desire to use psychological knowledge to help solve personal and social problems. With this in mind, this textbook has been designed to satisfy these needs for applied psychology teaching at all undergraduate levels. Applied Psychology is designed to introduce students to the main areas of applied psychology (Clinical Psychology, Health Psychology, Educational Psychology, Occupational Psychology, Forensic Psychology, Sports & Exercise Psychology, Counselling Psychology and Teaching Psychology) from UK, European and international persp...
