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Own the Future
The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.
Sustainable Consumption
With the threat of climate change looming over the present, many consumers and companies have prioritized minimizing their environmental impact through making more sustainable choices. This volume examines the role that individual consumption plays in climate change, and how companies have attempted to become more sustainable and the effectiveness of these practices. Readers will evaluate whether countries and local municipalities should regulate consumption, and if it is even possible to change consumption practices enough to meaningfully impact climate change. Through reading opposing perspectives on these questions, readers will become better equipped to form their own intelligent opinions on these important issues.
Your Strategy Needs a Strategy
And, they avoid the common frustrations stemming from lack of perceived relevance and engagement around on the strategy process. How you choose and execute the right approach is the focus of this book. From Global BCG strategy experts Martin Reeves, Knut Haanæs, Janmejaya Sinha (and based on the bestselling article in Harvard Business Review), Your Strategy Needs a Strategy offers a practical guide to help you to match your approach to strategy to your environment and execute it effectively, to combine different approaches for companies which operate in multiple environments, and to lead your organization in making better strategic choices. Organizing approaches into five strategic archetypes-Be Big, Be Fast, Be First, Be the Orchestrator, Be Viable-the authors explain the conditions under which each is appropriate, when and how to execute each one, and how to avoid common strategy traps.
Performance and Progress
The prevailing aspiration of business is performance, while that of society is progress. Capitalism, both the paradigm and practice, sits at the intersection of these dual aspirations, and the essays in this volume explore its fraught status there. Contributions to this volume address questions such as (i) what's the problem with capitalism?; (ii) is the problem just with the practice or with the very paradigm?; (iii) what is progress and who is responsible for it?; (iv) what evolution is required at the individual, system, and paradigm level so that enterprises and the executives who lead them may better integrate performance with progress?; and (v) whither consumers, employees, and investo...
Digital Marketing
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a co...
Strategic Market Management
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Managemen...
The Resilient Enterprise
The Covid-19 crisis caused massive disruptions to businesses around the world. Many were caught unprepared by the pandemic, putting some in danger of collapse. But not all were equally affected—some emerged from the crisis in a position of advantage. Research on corporate performance over decades shows that the dispersion between companies consistently increases in times of crisis. In other words, resilience to unexpected shocks has a disproportionate impact on long-term competitive advantage. Furthermore, ongoing trends are making it harder for businesses to sustain success over time. New offerings are being adopted, matched, and made obsolete faster, and competitive advantage is becoming...
Ambidextrous Leadership
This book prepares leaders for fundamental change processes of organizations. In times of radical changes and unplanned crises, ambidexterity has become a key competence of global companies. Ambidextrous organizations manage to improve their core business, while at the same time opening up new business fields for the future. To unlock innovation next to the running business, it is essential for leaders to be ambidextrous. How these balanced leaders can operate with two different styles is demonstrated in numerous practical examples and tips for successful implementation. The book illustrates how the trade-off can be turned into an elegant balancing act. Learn how to become an ambidextrous le...
Innovation for Sustainability
The aim of this edited book is to provide a comprehensive overview of the opportunities and challenges related to innovation for sustainability. Combining work from both emerging and established scholars in different academic fields, this book provides an integrated understanding of the topic from four perspectives. First, the big picture: frameworks, types, and drivers; second, strategy and leadership; third, measurement and assessment and fourth, tools, methods and technologies. Chapter 11 of this book is available open access under a CC BY 4.0 license at link.springer.com. The editors donate their remuneration for this book to conservation organisation the WWF.
The Business School of the Future
Reveals how the era of virtual technology and a more liberal attitude in classical academic institutions heralds the arrival of a better kind of business school.
