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Interessante Zeiten fur Kommunikationsprofis: Mit dem Erstarken des Social Web verandert sich das Verhaltnis zwischen Unternehmen bzw. Agenturen und ihren Dialoggruppen - Transparenz und Austausch werden immer wichtiger. PR im Social Web zeigt, was das fur die PR-Arbeit bedeutet. Die Autoren, selbst erfahrene PR-Profis, erlautern die veranderten Rahmenbedingungen und erklaren, wie die einzelnen PR-Disziplinen und Unternehmensbereiche von Social Media profitieren konnen. Zahlreiche Fallstudien, Tipps und Checklisten erleichtern es Ihnen, das Gelesene auf Ihre eigenen Kommunikationsziele anzuwenden. Fur die zweite Auflage wurde das Buch komplett aktualisiert und um Kapitel zu Nonprofit-PR und ...
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Wetland Archaeology and Beyond offers an appreciative study of the people, and their artefacts, who occupied a large variety of worldwide wetland archaeological sites. The volume also includes a comprehensive explanation of the processes involved in archaeological practice and theory.
Spanning a two-hundred-year period, examines the relationship between Native Americans and printed books, exploring how Native Americans used the printed word to preserve their culture and to defend themselves from the actions of the United States government.
While Indigenous media have gained increasing prominence around the world, the vibrant Aboriginal media world on the Canadian West Coast has received little scholarly attention. As the first ethnography of the Aboriginal media community in Vancouver, Sovereign Screens reveals the various social forces shaping Aboriginal media production including community media organizations and avant-garde art centers, as well as the national spaces of cultural policy and media institutions. Kristin L. Dowell uses the concept of visual sovereignty to examine the practices, forms, and meanings through which Aboriginal filmmakers tell their individual stories and those of their Aboriginal nations and the int...
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This book improves our understanding of battlefield coalitions, providing novel theoretical and empirical insight into their nature and capabilities, as well as the military and political consequences of their combat operations. The volume provides the first dataset of battlefield coalitions, uses primary sources to understand how non-state actors of varying types form such groupings, reports interviews with policymakers illuminating North Atlantic Treaty Organization operations, and uses cases studies of various wars waged throughout the nineteenth, twentieth, and twenty-first centuries to understand how other such collectives have operated. Part I introduces battlefield coalitions as an ob...