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Global Search Engine Marketing
Global Search Engine Optimization: Fine-Tuning Your International Search Engine Results by Anne F. Kennedy and Kristján Már Hauksson is a SEMPO (Search Engine Marketing Professionals Organization) recommended read. Use search to reach all your best customers—worldwide! Don’t settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects—wherever they are! Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover su...
Search Engine Visibility, Second Edition
Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.
Search and Social
This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.
Global Search Engine Marketing
Global Search Engine Marketing Use search to reach all your best customers--worldwide!Don't settle for U.S.-only, English-only search marketing: master global search marketing, and reach "all" your most profitable customers and prospects--"wherever they are!" Leading global search experts Anne Kennedy and Kristjan Mar Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of!
Transmedia Branding
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The Meaning of Media
The book highlights aspects of mediality and materiality in the dissemination and distribution of texts in the Scandinavian Middle Ages important for achieving a general understanding of the emerging literate culture. In nine chapters various types of texts represented in different media and in a range of materials are treated. The topics include two chapters on epigraphy, on lead amulets and stone monuments inscribed with runes and Roman letters. In four chapters aspects of the manuscript culture is discussed, the role of authorship and of the dissemination of Christian topics in translations. The appropriation of a Latin book culture in the vernaculars is treated as well as the adminstrative use of writing in charters. In the two final chapters topics related to the emerging print culture in early post-medieval manuscripts and prints are discussed with a focus on reception. The range of topics will make the book relevant for scholars from all fields of medieval research as well as those interested in mediality and materiality in general.
Understanding Disability Throughout History
Understanding Disability Throughout History explores seldom-heard voices from the past by studying the hidden lives of disabled people before the concept of disability existed culturally, socially and administratively. The book focuses on Iceland from the Age of Settlement, traditionally considered to have taken place from 874 to 930, until the 1936 Law on Social Security (Lög um almannatryggingar), which is the first time that disabled people were referenced in Iceland as a legal or administrative category. Data sources analysed in the project represent a broad range of materials that are not often featured in the study of disability, such as bone collections, medieval literature and censu...
