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A Practical Approach to Marketing Management
In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Conce...
A Practical Approach to Sales Management
Sales Department Occupies A Strategically Most Important Position In The Present-Day Marketing Operations. The Increase In Quantum Of Business, Changing Demographics, Developed Information Technology And Awareness Of Rights And Privileges Of The Customers Have Prompted Growing Competition In Business. In The Changed Scenario, The Position Of Sales Manager Has Gained In Importance, Thereby Making The Study Of Sales Management In A Proper Perspective Indispensable For The Students Who Intend To Pursue A Managerial Career.The Present Book A Practical Approach To Sales Management Is A Complete Treatise On The Subject. Beginning With A Well-Researched Introduction To The Field, The Book Discusses...
Organisational Behaviour
In order to be effective, modern complex organizations require leadership at all levels which is capable of realising the creative potential of their people towards the attainment of common goals. Organizational Behaviour, a subject, based on scientific research and applied orientation, helps managers and members of organizations to understand, develop and utilize this tremendous human potential. It is now a widely accepted fact that mere possession of technical and administrative skills is not sufficient for leadership success. As such, the managers of the third millennium have started realising that emotions and attitudes of people are as important in determining the organizational success...
Financial Accounting
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Hr YogiConverstaions With A Corporate Manager
The present book is about some of Yogi s conversations on life as a Human Resource Manager. It takes one through some of Yogi s dilemmas in HR and in life. This is the story of Yogi s search to discover the essence of living and harmonize himself with the
Strategic Approach to Human Resource Management
The Present Book Is The Most Authentic Presentation Of Contemporary Concept, Tools And Application Of Human Resource Management. All The Latest Developments In The Arena Have Been Incorporated. It Remarkably Differs From The Books On The Subject Written In A Conventional Manner As It Does Not Attempt To Rediscover Personnel Management Under The Garb Of Human Resource Management. A Separate Chapter On Strategic Human Resource Management Is The Uniqueness Of This Book. Attempt Has Been Made To Provide For The Ambitious Students And The Inquisitive Scholars A Comfortable, Genuine And Firm Grasp Of Key Concepts For Practical Application Of Human Resource Management Techniques In Actual Business ...
Guide For Employees To Rise In Service
The Present Book, Guide For Employees To Rise In Service Is A Torchbearer To The Employees To Pave Their Way To Rise High In Service. It Is A Matter Of Fact That Promotion In Service Is Not Automatic And Spontaneous. One Who Is Found Fittest Is Given Promotion In Service In Preference To Others, Even Denying The Principle Of Seniority Usually Followed By The Organisations. It Is Often Seen That Employees Continue To Work In Organisations In A Beaten Track For Years Without Knowing How To Transform Their Way Of Working To Achieve Prosperity In Service. Employees Must Adhere To A Few Formal Rules, Besides Having Innate Inclination To Ascend To Top-Notch Position In Service At The Quickest Possible Time. In This Direction, The Present Book Is Of Immense Value As It Lays Down A Great Number Of Useful Tips, Which If Earnestly Followed, Would Certainly Bring Great Success In Service Career.The Language Of The Book Is Simple And Easily Comprehensible. The Book Provides Extensive Instructions And Information That Will Prove Useful Not Only To The Ambitious Aspirants But To The Working Employees As Well.
Insurance Law and Practice
Gone Are The Days When The Indian Consumers Had To Live With The State-Owned Life Insurance Corporation And The General Insurance Corporation As The Only Providers Of Insurance. With The Denationalisation Of Insurance Industry In 1999, This Sector Has Exhibited Enormous Potential. It Offers A Variety Of Products, Thereby Enabling The Consumers To Make A Choice Suiting Their Requirements. Insurance Has Been Given Ample Importance Not Only In Practical Life But Also Constitutes An Integral Part Of The Syllabi Prescribed For Commerce By The Indian Universities.The Present Book, Based On University Syllabus, Provides A Comprehensive And Up-To-Date Picture Of The Insurance Industry. Briefly Outli...
