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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.
Harnessing Human Capital Analytics for Competitive Advantage
The workforce is considered to be the lifeblood within many major corporations. The ability of management to effectively utilize the knowledge and skills of their workforce is essential in ensuring the success of their corporations. Harnessing Human Capital Analytics for Competitive Advantage is a critical scholarly publication that explores the influence that workforce knowledge and skills can have on the performance of corporations and how such skills can be used to promote the success of corporations. Featuring coverage on a wide range of topics including employee happiness, mind genomics, and e-commerce adoption, this book is geared toward managers, professionals, and practitioners seeking current research on the advantage of utilizing workforce knowledge and skills to promote corporate success.
Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence
The development of business intelligence has enhanced the visualization of data to inform and facilitate business management and strategizing. By implementing effective data-driven techniques, this allows for advance reporting tools to cater to company-specific issues and challenges. The Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence is a key resource on the latest advancements in business applications and the use of mining software solutions to achieve optimal decision-making and risk management results. Highlighting innovative studies on data warehousing, business activity monitoring, and text mining, this publication is an ideal reference source for research scholars, management faculty, and practitioners.
International Conference on Cyber Security, Privacy and Networking (ICSPN 2022)
This book covers selected high-quality research papers presented in the International Conference on Cyber Security, Privacy and Networking (ICSPN 2022), organized during September 09–11, 2022, in Thailand in online mode. The objective of ICSPN 2022 is to provide a premier international platform for deliberations on strategies, recent trends, innovative approaches, discussions and presentations on the most recent cyber security, privacy and networking challenges and developments from the perspective of providing security awareness and its best practices for the real world. Moreover, the motivation to organize this conference is to promote research by sharing innovative ideas among all levels of the scientific community and to provide opportunities to develop creative solutions to various security, privacy and networking problems.
Applying Predictive Analytics Within the Service Sector
Value creation is a prime concern for any contemporary business. This can be accomplished through the incorporation of various techniques and processes, such as the integration of analytics to improve business functions. Applying Predictive Analytics Within the Service Sector is a pivotal reference source for the latest innovative perspectives on the incorporation of analysis techniques to enhance business performance. Examining a wide range of relevant topics, such as alternative clustering, recommender systems, and social media tools, this book is ideally designed for researchers, academics, students, professionals, and practitioners seeking scholarly material on business improvement in the service industry.
Maximizing Business Performance and Efficiency Through Intelligent Systems
Technology has vastly advanced over the years and created new developments and uses across various industries. By applying these new approaches in the business world, process management and organization can be significantly improved. Maximizing Business Performance and Efficiency Through Intelligent Systems is an essential reference publication for the latest research on methods to use artificial intelligence in organizational settings. Featuring coverage on a broad range of topics such as information retrieval, fuzzy systems, and neural networks, this book is ideally designed for students, professionals, and researchers seeking research on emerging advances in business technology applications.
Business Analytics and Cyber Security Management in Organizations
Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.
Exploring Enterprise Service Bus in the Service-Oriented Architecture Paradigm
Web browsing would not be what it is today without the use of Service-Oriented Architecture (SOA). Although much has been written about SOA methodology, this emerging platform is continuously under development. Exploring Enterprise Service Bus in the Service-Oriented Architecture Paradigm is a detailed reference source that examines current aspects and research methodologies that enable enterprise service bus to unify and connect services efficiently on a common platform. Featuring relevant topics such as SOA reference architecture, grid computing applications, complex event computing, and java business integration, this is an ideal resource for all practitioners, academicians, graduate students, and researchers interested in the discoveries on the relationship that Service-Oriented architecture and enterprise service bus share.
Enterprise Information Systems and the Digitalization of Business Functions
Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it increases the overall success of businesses. Enterprise Information Systems and the Digitalization of Business Functions is a key resource on the latest advances and research for a digital agenda in the business world. Highlighting multidisciplinary studies on data modeling, information systems, and customer relationship management, this publication is an ideal reference source for professionals, researchers, managers, consultants, and university students interested in emerging developments for business process management.
Maximizing Information System Availability Through Bayesian Belief Network Approaches: Emerging Research and Opportunities
Technological tools have enhanced the available opportunities and activities in the realm of e-business. In organizations that support real-time business-critical operations, the proper use and maintenance of relevant technology is crucial. Maximizing Information System Availability Through Bayesian Belief Network Approaches: Emerging Research and Opportunities is a pivotal book that features the latest research perspectives on the implementation of effective information systems in business contexts. Highlighting relevant topics such as data security, investment viability, and operational risk management, this book is ideally designed for managers, professionals, academics, practitioners, and students interested in novel techniques for maintaining and measuring information system availability.
