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Digital Entertainment
This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote).
Making Globally Distributed Software Development a Success Story
This volume contains papers presented at the International Conference on Software Process (ICSP 2008) held in Leipzig, Germany, during May 10-11, 2008. ICSP 2008 was the second conference of the ICSP series. The theme of ICSP 2008 was “Making Globally Distributed Software Development a Success Story. ” Software developers work in a dynamic context of frequently changing technologies and with limited resources. Globally distributed development teams are under ev- increasing pressure to deliver their products more quickly and with higher levels of qu- ity. At the same time, global competition is forcing software development organizations to cut costs by rationalizing processes, outsourcing...
Data-Driven Marketing
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approac...
Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018)
This book presents the proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018), held on August 26-30, 2018, in Florence, Italy. By highlighting the latest theories and models, as well as cutting-edge technologies and applications, and by combining findings from a range of disciplines including engineering, design, robotics, healthcare, management, computer science, human biology and behavioral science, it provides researchers and practitioners alike with a comprehensive, timely guide on human factors and ergonomics. It also offers an excellent source of innovative ideas to stimulate future discussions and developments aimed at applying knowledge and techniques...
