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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Damar Lakshita: Batik Publisher
Blurb : Damar dan Lakshita menikah karena sebuah kesalahan. Pernikahan mereka akhirnya kandas meski Arya sudah hadir di antara mereka. Hingga Lakshita harus menanggung luka karena terpisah dengan Damar dan anak mereka. Enam tahun berlalu, takdir kembali mempertemukan mereka bertiga. Namun, kehadiran Kenan di antara mereka bertiga membuat cinta yang sebelumnya belum selesai menjadi rumit. Akankah cinta Damar dan Lakshita bisa berakhir manis?
Sama und die "Schönheit" im Kathak
4e de couv.: Ausgangspunkt dieses Buches ist die Frage danach, wie sich "Schönheit" im nordindischen Kathak-Tanz konstituiert. Entlang sozialer Konzepte wie der gharana- und guru-Lehre, religionsphilosophischer Konstruktionen des Kosmos, der Zeit, des Mythos von Gott Krishna und Radha, historischer Kontexte wie der bhakti-Bewegung mit seinem Raslila-Theater, muslimischer und britischer Einflüsse sowie mittels der Rhythmusanalyse von tala, laya und dem musikalischen Fixpunkt sama, der nayika-Rollen- und abhinaya-Bewegungskonzepte und der Ästhetiktheorie von rasa und bhava wird die zentrale These, dass sama als rasa die "Schönheit" im Kathak-Tanz trägt, verfolgt.
Nanosponges for Environmental Remediation
The book covers the chemistry of various nanosponges, as well as the methods for synthesizing them and altering them chemically, as well as their characterization and uses in environmental remediation. Sensors, adaptable materials for oil clean-up in the sea, the removal of dangerous organic and inorganic pollutants from wastewater, the adsorption of various poisonous and greenhouse gases from the air, and more are just a few of the environmental uses for nanosponges. This book aims to provide broad coverage of recent research progress or up-to-date knowledge addressing various aspects in this field. With this book, we aim to provide the readers with the opportunity to learn about different ...
Quilled Hearts
Quilled Hearts is an anthology of 36 co-authors, who carved their emotions into words. This book falls under the genre poetry and quotes. It contains every theme from romantic relationships to motherly love and you can find very wisely words in quotes. This anthology is unconditionally suitable for any reader. This is the book that holds the quilled hearts of all 36 writers. Read and feel the ardour of poetry and quotes.
Alarm of War
Intrigue. Betrayal. A devastating surprise attack and a frantic fight to survive.Gritty warfare in space as four young officers respond to the alarm of war.Four officer cadets in the Victorian Fleet meet in training camp. Emily, the young woman who dreams of becoming a Fleet historian, but discovers her real talents lay elsewhere. Grant, the arrogant son of Victoria's most famous admiral. Hiram, the nervous but brilliant strategist, and Cookie, intent on joining the Fleet Marines. Together, they survive the trials and hardships of training to join the Fleet, unaware that that their home is about to be plunged into a maelstrom.For three hundred years, the Kingdom of Victoria has enforced peac...
Nanozymes: Next Wave of Artificial Enzymes
This book describes the fundamental concepts, the latest developments and the outlook of the field of nanozymes (i.e., the catalytic nanomaterials with enzymatic characteristics). As one of today’s most exciting fields, nanozyme research lies at the interface of chemistry, biology, materials science and nanotechnology. Each of the book’s six chapters explores advances in nanozymes. Following an introduction to the rise of nanozymes research in the course of research on natural enzymes and artificial enzymes in Chapter 1, Chapters 2 through 5 discuss different nanomaterials used to mimic various natural enzymes, from carbon-based and metal-based nanomaterials to metal oxide-based nanomate...
The Gift of Our Wounds
The powerful story of a friendship between two men—one Sikh and one skinhead—that resulted in an outpouring of love and a mission to fight against hate. One Sikh. One former Skinhead. Together, an unusual friendship emerged out of a desire to make a difference. When white supremacist Wade Michael Page murdered six people and wounded four in a Sikh Temple in Wisconsin in 2012, Pardeep Kaleka was devastated. The temple leader, now dead, was his father. His family, who had immigrated to the U.S. from India when Pardeep was young, had done everything right. Why was this happening to him? Meanwhile, Arno Michaelis, a former skinhead and founder of one of the largest racist skinhead organizati...
Archie (2015-) #1
COMIC SUPERSTARS MARK WAID AND FIONA STAPLES REIMAGINE AN ICON! Change is coming to Riverdale in this can’t-miss kick-off to Archie's new ongoing series! Familiar faces return in new and unexpected ways in this must-have #1 issue! As the new school year approaches, you'd think Archie Andrews would be looking forward to classes and fun—but nothing is as it seems in the little town of Riverdale. But is this a one-off or a sign of bigger changes awaiting for America's favorite teens—and the entire town? Find out in this exciting and remarkable first issue!
Bharata Natyam Adavus
This book, elucidates the basic steps called Adavus of Bharata Natyam in the traditional Pandanallur style, as taught by the revered Gurus Sri Meenakshi Sundaram Pillai and Sri Muthukumara Pillai, to Sri T.K Narayan and Smt. Jayalakshmi Narayan, parents of the author. It is an honest attempt to explain the various steps with unerring and accurate execution technique. The book offers a visual representation of the Adavus with the help of stick diagrams in a sequential manner so that the beginners and practitioners can understand the finer points of each movement. The author has developed simple schematics to show the various moves, such as jump, stretch, turn, hit etc. The author endeavours to illustrate Adavus in a precise manner in this book. Classification and categorization of each step is the salient feature of this work. Gayathri Keshavan makes a humble effort to pass on the knowledge of this ancient and sacred art to the present and future generations of Bharata Natyam dancers.
