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New Product Success Stories
What are the secrets behind such spectacular new product successesas Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCIFriends and Family, MTV, and The Body Shop emerge from obscurity tobecome household names, seemingly overnight? Find out in New Product Success Stories, a book that takes youbehind the scenes of 24 of the biggest new product success storiesof the past few years. From repeat purchase and durable productssuch as Lever 2000 and Ford Taurus, to major technologies such asCellular One, from services like Courtyard by Marriott, toretailers such as The Body Shop International, you're given aunique, firsthand look at how a wide range of innovative companiesemployed a vari...
To Die For
This book follows the FBI's search for and capture of Darren Dee O'Neall, a serial killer whose ability to change his appearance kept him out of the reach of the authorities, and describes his violent sexual crimes. Deadly Hunk--For women with a yen for macho men, Darren Dee O'Neall seemed the kind of guy romantic dreams were made of. Strong, handsome, smooth talking, with an array of tattoos adding to his masculine aura, he came on as a rugged outdoorsman looking for a mate. But in reality, O'Neall was a nightmare of savage, sexually violent crimes that put him on the FBI's Most Wanted list. Here is the bone-chilling true story of the twisted killer whose masterful ability to change appearances confounded authorities again and again...and a mother's agonizing search for her missing daughter. It is the story, too, of the brilliant police work and startling psychic detection that teamed with a family's outrage to bring him to justice. But it was too late for the young woman whose dream of a hunk "to die for" became a chilling reality! Note: To Die For was previously published as Blind Rage
Chronology of Twentieth-Century History: Business and Commerce
First Published in 2004. Volume II provides the hard facts and the history behind the headlines; significant 20th-century events in the evolution of all aspects of business and commerce are described in chronologically-arranged articles. The text of each article is divided into two sections: Summary of the Event describes the event itself and the circumstances leading up to it, and Impact of the Event analyzes the influence of the event on the evolution of business practice or on a major industry in both the short and long terms. Each article concludes with a fully annotated Bibliography.
WE&T
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Pacific Drug Review
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