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Branding and Advertising
Based on papers from a 2002 conference.
Frontrunners Or Copycats?
"Frontrunners or Copycats? presents various perspectives on children, adolescents, consumption and media. Most of the articles in the book are edited papers from an International Seminar held at The Copenhagen Business School. "
Emotions, Advertising and Consumer Choice
"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.
Strategic Brand Management
Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.
Digitising Early Childhood
Focusing on the digital lives of children aged eight and under, and paying attention to their parents and educators, this book showcases research findings from the UK, Denmark, Turkey, Indonesia and Australia. The authors’ disciplinary backgrounds are as diverse as their cultural contexts, and the volume brings together insights from education, media studies, sociology, cultural studies, physiotherapy, and communication studies. Covering both positive and negative perspectives, it contributes to existing research on young children’s online interactions. This book will be of interest to students and researchers in early years’ care and education, media, communication and cultural studies, human-computer interaction and technology studies, and the sociology of childhood and the family.
Sustainable Energy Branding
Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation—the greatest environmental and economic challenges of our times—are prompting the world's power companies to transform on a scale never seen before, the eyes of the world are firmly upon them. By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new mar...
Bye-Bye Advertising
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Children
Based on papers from the international seminar on Children's Socialization as Consumers and their Perception of Advertising held by the Forum for Advertising Research, Department of Marketing, Copenhagen Business School, June 2001.
Højesteretstidende
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