Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in...
Back to the Future: Using Marketing Basics to Provide Customer Value
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking re...
Capitalism
In the most complete, accurate and accessible presentation of Karl Marx’s theory of capitalism to date, Johan Fornäs presents a guide for anyone who wants to understand how today’s crisis-ridden society has emerged and is able to sustain and intensify its own deep inner contradictions. Capitalism clearly explains these contradictions, which are so relevant again today in the wake of the financial crisis. This clear and engaging guide explains capitalism for absolute beginners. Fornäs situates Marx’s ideas in context, remaining faithful to the concepts and structure of his work. This complete introduction to Marx’s economy critique covers all three volumes of Capital. It explores all the main aspects of Marx’s work – including his economic theory, his philosophical sophistication and his political critique – introducing the reader to Marx’s typical blend of sharp arguments, ruthless social reportage and utopian visions. This book will be of interest to students throughout the social sciences and humanities, including those studying sociology, social theory, economics, business studies, history, cultural studies, and politics.
CIO
None
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times...
Language and the Brain
This book introduces readers to the state-of-the-art neuroscientific research that is revolutionizing our understanding of language. Written in an accessible, conversational style, it focuses on specific aspects of how the brain allows us to use language while also exploring broader themes.
Language in Our Brain
A comprehensive account of the neurobiological basis of language, arguing that species-specific brain differences may be at the root of the human capacity for language. Language makes us human. It is an intrinsic part of us, although we seldom think about it. Language is also an extremely complex entity with subcomponents responsible for its phonological, syntactic, and semantic aspects. In this landmark work, Angela Friederici offers a comprehensive account of these subcomponents and how they are integrated. Tracing the neurobiological basis of language across brain regions in humans and other primate species, she argues that species-specific brain differences may be at the root of the huma...
Chemical Oceanography of Frontal Zones
This book is a unique and authoritative review of chemical fronts in the ocean world. It includes regional chapters on chemical fronts in all major oceans (Atlantic, Indian, Pacific, Arctic, and Southern) and marginal seas (North Sea, Baltic Sea, Mediterranean Sea, Gulf of Mexico, Yellow Sea, and the East Siberian Sea). Thematic chapters focus on diverse topics such as cross-frontal transfer of nutrients; diapycnal mixing and its impact on nutrient fluxes in western boundary currents (Gulf Stream and Kuroshio); front-driven physical-biogeochemical-ecological interactions; dynamics of coloured dissolved organic matter; pollutant concentration and fish contamination in frontal zones; distribut...
A Companion to Chomsky
A COMPANION TO CHOMSKY Widely considered to be one of the most important public intellectuals of our time, Noam Chomsky has revolutionized modern linguistics. His thought has had a profound impact upon the philosophy of language, mind, and science, as well as the interdisciplinary field of cognitive science which his work helped to establish. Now, in this new Companion dedicated to his substantial body of work and the range of its influence, an international assembly of prominent linguists, philosophers, and cognitive scientists reflect upon the interdisciplinary reach of Chomsky's intellectual contributions. Balancing theoretical rigor with accessibility to the non-specialist, the Companion...
