Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Language and the Brain
This book introduces readers to the state-of-the-art neuroscientific research that is revolutionizing our understanding of language. Written in an accessible, conversational style, it focuses on specific aspects of how the brain allows us to use language while also exploring broader themes.
Back to the Future: Using Marketing Basics to Provide Customer Value
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking re...
Chemical Oceanography of Frontal Zones
This book is a unique and authoritative review of chemical fronts in the ocean world. It includes regional chapters on chemical fronts in all major oceans (Atlantic, Indian, Pacific, Arctic, and Southern) and marginal seas (North Sea, Baltic Sea, Mediterranean Sea, Gulf of Mexico, Yellow Sea, and the East Siberian Sea). Thematic chapters focus on diverse topics such as cross-frontal transfer of nutrients; diapycnal mixing and its impact on nutrient fluxes in western boundary currents (Gulf Stream and Kuroshio); front-driven physical-biogeochemical-ecological interactions; dynamics of coloured dissolved organic matter; pollutant concentration and fish contamination in frontal zones; distribut...
Linking Theory and Practice of Digital Libraries
This book constitutes the proceedings of the 26th International Conference on Theory and Practice of Digital Libraries, TPDL 2022, which took place in Padua, Italy, in September 2022. The 18 full papers, 27 short papers and 15 accelerating innovation papers included in these proceedings were carefully reviewed and selected from 107 submissions. They focus on digital libraries and associated technical, practical, and social issues.
The Oxford Handbook of Negation
This volume offers reviews of cross-linguistic research on the major classic issues in negation, as well as accounts of more recent results from experimental linguistics, psycholinguistics, and neuroscience. The volume will be an essential reference on the topic of negation for students and researchers across a wide range of disciplines.
Transnational Party Co-operation and European Integration
In this book, first published in 1981, the authors trace and analyse the growth of transnational party co-operation and the factors important to it during the years before and immediately following direct elections. They recognise three major dimensions of transnational co-operation: the Euro-parliamentary groups; the new European party federations; and the national party frameworks in the member states. This title will be of interest to academics and students concerned with European affairs.
Smart Marketing With the Internet of Things
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of ma...
A Companion to Chomsky
A COMPANION TO CHOMSKY Widely considered to be one of the most important public intellectuals of our time, Noam Chomsky has revolutionized modern linguistics. His thought has had a profound impact upon the philosophy of language, mind, and science, as well as the interdisciplinary field of cognitive science which his work helped to establish. Now, in this new Companion dedicated to his substantial body of work and the range of its influence, an international assembly of prominent linguists, philosophers, and cognitive scientists reflect upon the interdisciplinary reach of Chomsky's intellectual contributions. Balancing theoretical rigor with accessibility to the non-specialist, the Companion...
