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The Identity of the Architect
Today there are more tools for communication than ever before, yet very little in the way of reflection on how these are being used and even less on what exactly is being conveyed. This issue of AD looks at how architecture is communicated from a cultural perspective. Do the identities of practices or their business-driven branding and promotional efforts resonate with the critical acclaim many architects seek? Has slick image-led media coverage sold the profession short? How is it possible to convey the less visual and haptic qualities of architecture? Can architects be more creative in their communication efforts, making these joyous on their own terms as Le Corbusier did so memorably? Is ...
Is it All About Image?
Publicity is essential for any practice to keep afloat and continue attracting commissions, as even modest jobs often come in through recommendation and reputation. This is the first comprehensive and accessible guide for any archite who wants to wise up on their PR. The book reveals varying forms of PR support and looks at how these operate within a variety of office cultures, letting you in on what happens behind the scenes. Anecdotal evidence of what can work for you provides first hand evidence which steers clear of corporate style bullet point guidelines. Thus, case studies, interviews of publicists and also the press is used to corroborate other information. This is the first book to g...
An Architect's Guide to Fame
This lively text provides a candid inquiry into the contemporary means by which architects get work and (for better or worse) become famous. In response to the reciprocal relationship between publicity and everyday architectural practice, this book examines the mechanisms by which architects seek publicity and manage to establish themselves and their work ahead of their colleagues. Through the essays of specialist contributors, this book enables the reader to understand the complex relationship between what they see as the built environment and the unwritten stories behind how it came about.
The Architect's Guide to Running a Practice
This is your essential one stop shop for information on starting and running a practice. Case studies and advice from practitioners, big and small, run alongside outlines of all the key topics, to give you an insight into the problems and challenges others have faced when setting up a design business. Accessible and informative, this handbook is the ideal first point of reference when starting a practice. Architects have many different reasons for setting up in practice; equally, there are many ways of running your own business. This handbook helps you consider whether or not you should set up on your own, examining issues such as financing, office space, recruitment, IT and workingo ut a bu...
21st Century House
Looking at diverse visions of the modern house, before placing them in the context of the technological and aesthetic concerns of architects, this text features illustrations and architectural drawings for every project, covering various aspects of contemporary house architecture.
Architectural Record
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An Analysis of the Work of Finnish Architect Alvar Aalto
Aalto is often called the quintessential modernist, and at first glance this appears to be rightly so. The forms are organic, the materials compatible. Yet Aalto is also the master of the ambiguous space and mystery; in one building one senses history but not exactly why, and in another Aalto has combed a curve to create an almost unbearable tensio
Effective Press Relations for the Built Environment
This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press. With quotes, advice and opinions from the industry's key journalists – including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design – Effective Press Relations for the Built Environment, offers practical guidance on topics such as: how to approach planning a strategy for a project how to write, seek approval, build a target press list and issue the information to magazines how to speak to the press how to manage a crisis and handle bad press. With its hands-on approach and comprehensive publications, architectural photographers and PR consultants listings, this book is an invaluable tool for new starters, or larger firms that want to take a more pro-active role in generating their own publicity, while also helping practices to get the most from their press relations consultant.
RIBA Journal
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Beauty Matters
Beauty in architecture matters again. This issue of AD posits that after 80 years of aggressive suppression of engagement with aesthetics, the temporarily dormant preoccupation with beauty is back. This is evidenced by a current cultural shift from the supposedly objective to an emerging trust in the subjective – a renewed fascination for aesthetics supported by new knowledge emanating simultaneously from disparate disciplines. Digital design continues to influence architectural discourse, not only due to changes in manufacturing but also through establishing meaning. The very term 'post-digital' was introduced by computational designers and artists, who accept that digital gains in archit...
