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Is it All About Image?
  • Language: en
  • Pages: 232

Is it All About Image?

Illustrated with case studies from various promotional campaigns for very different architectural projects, this book describes how different types of practices have successfully obtained publicity and a public image for themselves.

The Identity of the Architect
  • Language: en
  • Pages: 136

The Identity of the Architect

Today there are more tools for communication than ever before, yet very little in the way of reflection on how these are being used and even less on what exactly is being conveyed. This issue of AD looks at how architecture is communicated from a cultural perspective. Do the identities of practices or their business-driven branding and promotional efforts resonate with the critical acclaim many architects seek? Has slick image-led media coverage sold the profession short? How is it possible to convey the less visual and haptic qualities of architecture? Can architects be more creative in their communication efforts, making these joyous on their own terms as Le Corbusier did so memorably? Is ...

An Architect's Guide to Fame
  • Language: en
  • Pages: 417

An Architect's Guide to Fame

  • Type: Book
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  • Published: 2006-08-11
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  • Publisher: Routledge

This lively text provides a candid inquiry into the contemporary means by which architects get work and (for better or worse) become famous. In response to the reciprocal relationship between publicity and everyday architectural practice, this book examines the mechanisms by which architects seek publicity and manage to establish themselves and their work ahead of their colleagues. Through the essays of specialist contributors, this book enables the reader to understand the complex relationship between what they see as the built environment and the unwritten stories behind how it came about.

The Architect's Guide to Running a Practice
  • Language: en
  • Pages: 129

The Architect's Guide to Running a Practice

  • Type: Book
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  • Published: 2012-05-31
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  • Publisher: Routledge

This is your essential one stop shop for information on starting and running a practice. Case studies and advice from practitioners, big and small, run alongside outlines of all the key topics, to give you an insight into the problems and challenges others have faced when setting up a design business. Accessible and informative, this handbook is the ideal first point of reference when starting a practice. Architects have many different reasons for setting up in practice; equally, there are many ways of running your own business. This handbook helps you consider whether or not you should set up on your own, examining issues such as financing, office space, recruitment, IT and workingo ut a bu...

Photography for Architects
  • Language: en
  • Pages: 471

Photography for Architects

***Shortlisted for the Architectural Book Awards 2024*** We live in a world driven by images, but with so much visual noise, is anyone really looking? How does an architect ensure their portfolio is within view of the right audience? Photographs are still as vital to architectural practice as they ever were. However, creation and circulation, once in the hands of skilled professionals, is now perceived as being ‘free’ and within easy reach of all. But where is the clarity? What is the message? By setting out the case for curated image making, considered photography may again be placed at the centre of architectural marketing strategies. Photography for Architects guides the reader throug...

21st Century House
  • Language: en
  • Pages: 264

21st Century House

Looking at diverse visions of the modern house, before placing them in the context of the technological and aesthetic concerns of architects, this text features illustrations and architectural drawings for every project, covering various aspects of contemporary house architecture.

Effective Press Relations for the Built Environment
  • Language: en
  • Pages: 208

Effective Press Relations for the Built Environment

With a hands-on approach and advice from industry experts, this guide will enable any construction or architectural practice to make more effective use of the architectural and general press.

An Analysis of the Work of Finnish Architect Alvar Aalto
  • Language: en
  • Pages: 212

An Analysis of the Work of Finnish Architect Alvar Aalto

  • Type: Book
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  • Published: 2005
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  • Publisher: Unknown

Aalto is often called the quintessential modernist, and at first glance this appears to be rightly so. The forms are organic, the materials compatible. Yet Aalto is also the master of the ambiguous space and mystery; in one building one senses history but not exactly why, and in another Aalto has combed a curve to create an almost unbearable tensio

wonderland MANUAL FOR EMERGING ARCHITECTS
  • Language: en
  • Pages: 328

wonderland MANUAL FOR EMERGING ARCHITECTS

  • Type: Book
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  • Published: 2018-11-05
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  • Publisher: Birkhäuser

In den ersten fünf Jahren eines neuen Architekturbüros entstehen typische Probleme, die bewältigt werden müssen. Basierend auf den Erfahrungsberichten junger Architekturbüros, die europaweit in Workshops eingeholt wurden, analysiert dieses Handbuch übereinstimmend beobachtete, häufig auftretende Problemfälle und bietet Ansätze zu deren Lösung. Das Besondere: sie wurden aus der täglichen Arbeitspraxis heraus entwickelt und sind real umsetzbar, auch weil sie auf die verschiedenen Aufbauphasen ausgerichtet wurden: Getting started, Making mistaktes, Going Public, Getting specialized und Making competitions. Für die zweite Auflage wurden die Texte ergänzt und korrigiert, Statistiken und Charts aktualisiert. Das flotte Erscheinungsbild bleibt so ansprechend wie in der ersten Auflage.

RIBA Journal
  • Language: en
  • Pages: 608

RIBA Journal

  • Type: Book
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  • Published: 1993
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  • Publisher: Unknown

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