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Creating Value
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the ...
Marketing Semiotics
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the ...
Doing Semiotics
Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
Handbook of Qualitative Research Methods in Marketing
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both bas...
Global Marketing Management
Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.
Transparent Things
The darkly comic Transparent Things, one of Nabokov's final books, traces the bleak life of Hugh Person through murder, madness, prison and trips to Switzerland. One of these was the last journey his father ever took; on another, having been sent to ingratiate himself with a distinguished novelist, he met his future wife. Nabokov's brilliant short novel sinks into the transparent things of the world that surround this one Person, to the silent histories they carry. Remarkable even in Nabokov's work for its depth and lyricism, Transparent Things is a small, experimental marvel of memories and dreams, both sentimental and malign. Part of a major new series of the works of Vladimir Nabokov, author of Lolita and Pale Fire, in Penguin Classics.
Take Six Girls
'Wonderfully readable... Emphasises their sheer extraordinariness and celebrates them' MAIL ON SUNDAY. The eldest was a razor-sharp novelist of upper-class manners; the second was loved by John Betjeman; the third was a fascist who married Oswald Mosley; the fourth idolized Hitler and shot herself in the head when Britain declared war on Germany; the fifth was a member of the American Communist Party; the sixth became Duchess of Devonshire. They were the Mitford sisters: Nancy, Pamela, Diana, Unity, Jessica and Deborah. Born into country-house privilege, they became prominent as 'bright young things' in the high society of interwar London. Then, as the shadows crept over 1930s Europe, the stark – and very public – differences in their outlooks came to symbolise the political polarities of a dangerous decade. The intertwined stories of their lives – recounted in masterly fashion by Laura Thompson – hold up a revelatory mirror to upper-class English life before and after World War II.
States of Plague
States of Plague examines Albert Camus’s novel as a palimpsest of pandemic life, an uncannily relevant account of the psychology and politics of a public health crisis. As one of the most discussed books of the COVID-19 crisis, Albert Camus’s classic novel The Plague has become a new kind of literary touchstone. Surrounded by terror and uncertainty, often separated from loved ones or unable to travel, readers sought answers within the pages of Camus’s 1947 tale about an Algerian city gripped by an epidemic. Many found in it a story about their own lives—a book to shed light on a global health crisis. In thirteen linked chapters told in alternating voices, Alice Kaplan and Laura Marri...
Dark Matter
A terrifying 1930s ghost story set in the haunting wilderness of the far north. January 1937. Clouds of war are gathering over a fogbound London. Twenty-eight year old Jack is poor, lonely and desperate to change his life. So when he's offered the chance to join an Arctic expedition, he jumps at it. Spirits are high as the ship leaves Norway: five men and eight huskies, crossing the Barents Sea by the light of the midnight sun. At last they reach the remote, uninhabited bay where they will camp for the next year. Gruhuken. But the Arctic summer is brief. As night returns to claim the land, Jack feels a creeping unease. One by one, his companions are forced to leave. He faces a stark choice. Stay or go. Soon he will see the last of the sun, as the polar night engulfs the camp in months of darkness. Soon he will reach the point of no return - when the sea will freeze, making escape impossible. And Gruhuken is not uninhabited. Jack is not alone. Something walks there in the dark...
