Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
I Am Doodle Cat
I Am Doodle Catis a cheerful children's book here to encourage imagination, celebration of the things you love, and finding the magic in silliness. Written by Kat Patrick, with delightful illustrations by Lauren Marriott, this book shows a tomato-red Doodle Cat rejoicing in everyday pleasures such as swimming in the ocean, wearing a favourite onesie, and playing guitar. Whatever your age, I Am Doodle Catreminds you of the universe's splendidness, and above all, to remember to love YOU!
Murder in Manolos
Heidi Hart just graduated from college, ready to take on the world, or at least New York City. She never thought she'd still be job-hunting three months later, her savings account drained and her rent due. While her friends are busy planning the new nurseries for their firstborns, the perfect additions to their perfect families, Heidi is pounding the pavement. Determined to make it on her own, but running out of funds, she reluctantly agrees to take a nanny position to pay the bills...only the job is to be a companion to a fifteen-year-old girl. It's only after meeting her new charge, Lauren Dayton, that Heidi begins to realize two things: one, that the quiet life the Daytons have constructed is built on a decade of pain and mystery, a mystery that haunts each member of the family differently; and two, that no matter how simple the job seems, you should never believe the job description.
Brand Portfolio Strategy
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Brands and Brand Management
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Ad $ Summary
Advertising expenditure data across multiple forms of media, including: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies in each of the media.
Soy Dibugato
Dibugato es un reflejo de la positividad, de la imaginación, y posee toda la fuerza y la energía del color rojo. Dibugato es un gato al que le encantan los amigos, los árboles, el universo. También le encantan las cosas más peculiares como los pedos o las lentejas. Y, por supuesto, se encanta a sí mismo. ¿Que por qué le gustan tanto las cosas a su alrededor? Bueno, eso tiene su explicación, pero tendrás que descubrirla.
Doodle Cat Is Bored
Doodle Cat is back and he is very bored. Until he finds a thing! But what is this thing and what does it do? Following on from Doodle Cat Wears A Cape, writer Kat Patrick and illustrator Lauren Farell have created another hilarious tale featuring the irreverent bright red squiggle who loves just about everything.
From Predators to Icons
In the popular imagination, the business media, and the schools of business and management that train new generations of entrepreneurs and executives, achieving extraordinary success in business is attributed to far-sighted individuals who have taken bold risks, provided innovative leadership, and introduced new products, services, or ideas superior to those of the competition. Amid the growing skepticism about the means by which vast amounts of wealth are accumulated and its consequences, however, this belief is long overdue for reevaluation. In From Predators to Icons, Michel Villette, a sociologist, and Catherine Vuillermot, a business historian, examine the careers of thirty-two of today...
Brand Leadership
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.
Designing Brand Identity
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, an...
