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Personnel Literature
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Monthly Labor Review
Publishes in-depth articles on labor subjects, current labor statistics, information about current labor contracts, and book reviews.
Managing Toward the Millennium
As corporate managers look toward the 1990s, there is general consensus that the corporate environment will become one of continual change. This volume offers some extremely perceptive insights into the issues that will affect management in the 1990s, and suggests a philosophy for successfully dealing with these issues. The contributors comprise a mix of outstanding corporate leaders and members of the academic community from Fordham University's Graduate School of Business Administration and the Wharton School of Business at the University of Pennsylvania.
Creating Value for Customers
The 1990s bring challenges to American business that will require radical new management strategies. The management revolution gathering momentum across the country puts customer value creation as Priority One. Shows you why customer value creation is vital for business success and teaches you how to transform your organization into a high value delivering enterprise. You'll find all the tools and approaches for value creation that give senior executives and top-level managers a reliable road map for strategic change. And you'll learn these techniques and methods from actual case study examples of industry leaders who are now pioneering the new approaches for becoming increasingly valued by their customers.
Marketing Services
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success. Berry and Parasuraman show that inspired leadership, a customer-minded corporate cul...
LIFE
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
