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Present Beyond Measure
Are you suffering from Data Presentation Zombification? Billions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide. Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than yeses. In Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action, Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations. Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action. By th...
Digital Marketing
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Data Smart
A straightforward and engaging approach to data science that skips the jargon and focuses on the essentials In the newly revised second edition of Data Smart: Using Data Science to Transform Information into Insight, accomplished data scientist and speaker Jordan Goldmeier delivers an approachable and conversational approach to data science using Microsoft Excel’s easily understood features. The author also walks readers through the fundamentals of statistics, machine learning and powerful artificial intelligence concepts, focusing on how to learn by doing. You’ll also find: Four-color data visualizations that highlight and illustrate the concepts discussed in the book Tutorials explaining complicated data science using just Microsoft Excel How to take what you’ve learned and apply it to everyday problems at work and life A must-read guide to data science for every day, non-technical professionals, Data Smart will earn a place on the bookshelves of students, analysts, data-driven managers, marketers, consultants, business intelligence analysts, demand forecasters, and revenue managers.
Learning Google AdWords and Google Analytics
Learn how to launch successful online marketing campaigns, measure the performance of your website and optimize your results with this new completely revised and updated second edition of bestseller Learning Google AdWords and Google Analytics by expert coach, author and blogger Benjamin Mangold. Written in two jargon-free sections this step-by-step guide delivers practical skills to marketers on how to use Google AdWords and Google Analytics separately or together, for the greatest impact, in the shortest time. Get the most out of your campaigns and website with the new version of Google AdWords and the latest Google Analytics features and reports.
DIGITAL MARKETING
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Effective Data Storytelling
Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence...
Presentation Zen
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
