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Effective Data Storytelling
Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence...
Web Analytics Action Hero
Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within sma...
Storytelling with Data
Influence action through data! This is not a book. It is a one-of-a-kind immersive learning experience through which you can become—or teach others to be—a powerful data storyteller. Let’s practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data’s foundational lessons, Let’s practice! delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes: ...
Big Data, Big Dupe
Argues against the value of big data, suggesting that it is a marketing campaign that distracts from the real and important work of deriving value from data.
Winning The Room
Revolutionize your data-driven presentations with this simple and actionable guide In Winning The Room: Creating and Delivering an Effective Data-Driven Presentation, analytics and data science expert Bill Franks delivers a practical and eye-opening exploration of how to present technical data and results to non-technical audiences in a live setting. Although framed with examples from the analytics and data science space, this book is perfect for anyone expected to present data-driven information to others. The book offers various specific tips and strategies that will make data-driven presentations much clearer, more intuitive, and easier to understand. Readers will discover: How to avoid c...
Data Literacy Practitioner's Guide
As kids, we learned our native language: reading, writing, and speaking. You learn a language by starting with grammar, trying it out, making mistakes and improving it. We are flooded with facts and figures daily, but how well do we understand the meaning behind all those numbers? How can we turn this data into value in our day-to-day work and for the organization we work for? The ability to derive meaningful information from data is called Data Literacy. Making sense of data is no longer just a skill for data scientists and technology experts but an essential skill for all of us. Data Literacy is the ability to read, work with, analyze and argue with data. This course is the first step to m...
Naked Statistics: Stripping the Dread from the Data
A New York Times bestseller "Brilliant, funny…the best math teacher you never had." —San Francisco Chronicle Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called "sexy." From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical ...
ColorWise
Data has become the most powerful tool in business today, and telling its story effectively is critical. Yet one of the best communicators—color—is the most neglected tool in data visualization. With this book, DATAcated founder Kate Strachnyi provides the ultimate guide to the correct use of color for representing data in graphs, charts, tables, and infographics. Ideal for data and business analysts, data scientists, and others who design infographics and data visualizations, this practical resource explores color tips and tricks, including the theories behind them and why they work the way they do. ColorWise covers the psychology, history, and culture of many different colors. This boo...
Deep Finance
Deep Finance is informative, enlightening, and embraces the innovation all around us - perfect for trailblazing CFOs ready to dive deep into an era of information, analytics, and Big Data. ARE YOU READY FOR A DIGITAL TRANSFORMATION? LEAD THE AGE OF ANALYTICS WITH DEEP FINANCE. Glenn Hopper uses a unique blend of financial leadership and technical expertise to help businesses of all sizes optimize and modernize. Not a software engineer? Neither is Glenn Hopper, but his story shows how any finance leader can embrace the tech innovations shaping our world to revolutionize finance operations. Accounting has come a long way since the time of the abacus, computer punch cards, or even the paper led...
The Origins of Suffolk
This book gives details of recent excavations at sites of international significance, such as Sutton Hoo, West Stow and Brandon. It covers the history and archaeology of Suffolk, from the time of the first farmers to the coming of the Normans.
