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Retail Employment
First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Truth in Marketing
Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR.
Yearbook 2005
The British Retail Consortium represents UK retailers of all sizes and sectors, and seeks to promote wider understanding of the industry's contribution to the UK economy. This yearbook provides information on the organisation, membership and activities, with a directory of membership. It contains an essay on the value of retailing within the economy as well as other perspectives on retailing, such as: corporate responsibility; emerging markets; falling margins and regional reviews.
Low-Wage Work in the Wealthy World
As global flows of goods, capital, information, and people accelerate competitive pressure on businesses throughout the industrialized world, firms have responded by reorganizing work in a variety of efforts to improve efficiency and cut costs. In the United States, where minimum wages are low, unions are weak, and immigrants are numerous, this has often lead to declining wages, increased job insecurity, and deteriorating working conditions for workers with little bargaining power in the lower tiers of the labor market. Low-Wage Work in the Wealthy World builds on an earlier Russell Sage Foundation study (Low-Wage America) to compare the plight of low-wage workers in the United States to fiv...
Grocery E-commerce
This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia.
The Marketing Book
The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
The Wiley-Blackwell Encyclopedia of Urban and Regional Studies
Provides comprehensive coverage of major topics in urban and regional studies Under the guidance of Editor-in-Chief Anthony Orum, this definitive reference work covers central and emergent topics in the field, through an examination of urban and regional conditions and variation across the world. It also provides authoritative entries on the main conceptual tools used by anthropologists, sociologists, geographers, and political scientists in the study of cities and regions. Among such concepts are those of place and space; geographical regions; the nature of power and politics in cities; urban culture; and many others. The Wiley Blackwell Encyclopedia of Urban and Regional Studies captures t...
Retail Marketing
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
Capitalism and the Political Economy of Work Time
John Maynard Keynes expected that around the year 2030 people would only work 15 hours a week. In the mid-1960s, Jean Fourastié still anticipated the introduction of the 30-hour week in the year 2000, when productivity would continue to grow at an established pace. Productivity growth slowed down somewhat in the 1970s and 1980s, but rebounded in the 1990s with the spread of new information and communication technologies. The knowledge economy, however, did not bring about a jobless future or a world without work, as some scholars had predicted. With few exceptions, work hours of full-time employees have hardly fallen in the advanced capitalist countries in the last three decades, while in a...
Managing Football
* Contributed to by a world-class team of experts and well edited by two specialists in football management * Comprehensive coverage of all key issues in football internationally, with a strong balance of academic and practitioner analysis and comment * Presented in a clear and structured format, easy-to-use for readers with clear signposts throughout the text and online resources for lecturers
