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Negative Political Advertising
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
The Student Companion to Community-Engaged Learning
This compact, accessibly written text prepares students for their experience of community-based learning. It is designed for students to read and reflect on independently or to foster discussion in class on their motivations and dispositions toward community engagement and service learning. It prepares students to work with diverse individuals, groups, and organizations that may be outside their prior experience. Faculty can use the book as a tool to deepen the educational experience of the course and enrich community engagement. This text is a guide to what’s involved in community-engaged learning, from understanding the pervasiveness of social, economic and environmental problems, to lea...
Leo McCarey
This first full-length biography of a legendary and award-winning Hollywood writer, producer, and director (Duck Soup, My Favorite Wife, An Affair to Remember, Going My Way, and The Bells of St. Mary's) explores the director's life as filtered through his art. Gehring maintains that McCarey's films were often a reworking of his antiheroic self. In addition, the apparent diversity of his films actually represents an interrelated web of various comedy genres and a pattern of antiheroic characters and themes.
