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Sustainable and Intelligent Territorial Marketing and Entrepreneurship
Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing ...
Utilizing Technology to Manage Territories
The quest for attractiveness and sustainability is a pressing concern for territories in the 21st century. Cities, regions, and local communities must rethink their management and development strategies to address complex environmental, social, and economic challenges. "Territorial Smart Management" has emerged as an innovative approach that leverages technologies like artificial intelligence, the Internet of Things, and blockchain to create more efficient, attractive, and sustainable territories. Understanding how these technologies can transform territorial management, optimize resources, and foster collaboration to tackle contemporary challenges like urbanization, climate change, and competitiveness is essential for modern planning. Utilizing Technology to Manage Territories provides practical tools, case studies, and best practices for applying smart management solutions to improve operational efficiency and socio-economic inclusion. This volume offers valuable insights for those seeking to navigate the future of smart and sustainable territorial management, making it an essential resource for researchers, policymakers, consultants, technology developers, and students.
Applying Qualitative Research Methods to Management Science
In academic research, qualitative analysis is a pillar for understanding complex phenomena in science and management. However, researchers and practitioners often face challenges navigating the ever-evolving landscape of qualitative methodologies and their integration into empirical projects. This knowledge gap can hinder the practical application of qualitative approaches, leading to suboptimal research outcomes and missed opportunities for insightful discoveries. Applying Qualitative Research Methods to Management Science serves as a beacon for researchers, practitioners, and students, providing a detailed roadmap to navigate the intricacies of qualitative analysis. Each chapter, authored by esteemed experts in the field, delves into specific qualitative themes and methodologies, offering practical insights and theoretical foundations based on the latest academic research. This book empowers readers to conduct rigorous and impactful qualitative research in diverse contexts by bridging the gap between theory and application.
Integrating Intelligence and Sustainability in Supply Chains
Integrating Intelligence and Sustainability in Supply Chains is a comprehensive research guide that delves into the realm of sustainable and smart supply chains. With a focus on bridging the gap between intelligence and sustainability, this book provides a valuable resource for graduate students in business, management, industrial engineering, and industrial ecology. It serves as a unifying platform for researchers across various domains, including operations management, industrial ecology, industrial strategy, risk management, and life cycle assessment, who are passionate about sustainable and smart supply chains. This book offers a wealth of groundbreaking insights from renowned scholars a...
Data Collection and Analysis in Scientific Qualitative Research
Scientific discovery is always built on the foundation of sound data and research. Emerging advancements of technologies and strategies are revolutionizing the way we gather and interpret data. These advancements are not only enhancing the efficiency and accuracy of data collection and analysis but are also opening up new possibilities for scientific research and discovery. To continue building progress in such fields, a strong knowledge of collecting and analyzing useable volumes of information is essential. Data Collection and Analysis in Scientific Qualitative Research discusses the integration of qualitative analysis into academic research and empirical projects. Balanced between application and theory, the text covers the latest technological, organizational, and methodological developments in qualitative research. Coving topics such as qualitative research, ethics, and generative AI, this book is an essential resource for scientists, academicians, researchers, educators, and more.
AI and Data Engineering Solutions for Effective Marketing
In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast po...
Promoting Responsible Tourism With Digital Platforms
In the age of digital transformation, the tourism industry faces a pressing challenge: balancing the growing demand for travel with the imperative to protect the environment and preserve local cultures. The rise of digital platforms has revolutionized how people plan, book, and experience travel, but it has also intensified concerns about overtourism, cultural commodification, and environmental degradation. Without thoughtful intervention, these trends threaten to undermine the destinations travelers seek to explore. Promoting Responsible Tourism With Digital Platforms offers a comprehensive solution by exploring how digital platforms can be leveraged to promote responsible travel practices. By examining case studies, theoretical frameworks, and the latest technological advancements, the book provides actionable insights for policymakers, industry professionals, and travelers alike. It serves as a roadmap for integrating responsible tourism principles into the digital landscape, ensuring that tourism remains sustainable and beneficial for all stakeholders.
Artificial Intelligence and Smart Environment
This book reviews the state of the art of big data analysis, artificial intelligence, and smart environments. Data is becoming an increasingly decisive resource in modern societies, economies, and governmental organizations. Data science, artificial intelligence, and smart environments inspire novel techniques and theories drawn from mathematics, statistics, information theory, computer science, and social science. This book reviews the state of the art of big data analysis, artificial intelligence, and smart environments. It includes issues that pertain to signal processing, probability models, machine learning, data mining, database, data engineering, pattern recognition, visualization, pr...
Innovations in Smart Cities Applications Volume 4
This proceedings book is the fourth edition of a series of works which features emergent research trends and recent innovations related to smart city presented at the 5th International Conference on Smart City Applications SCA20 held in Safranbolu, Turkey. This book is composed of peer-reviewed chapters written by leading international scholars in the field of smart cities from around the world. This book covers all the smart city topics including Smart Citizenship, Smart Education, Smart Mobility, Smart Healthcare, Smart Mobility, Smart Security, Smart Earth Environment & Agriculture, Smart Economy, Smart Factory and Smart Recognition Systems. This book contains a special section intended for Covid-19 pandemic researches. This book edition is an invaluable resource for courses in computer science, electrical engineering and urban sciences for sustainable development.
Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
With today’s rapidly evolving digital landscape, businesses in the hospitality and tourism industries face the challenge of harnessing the power of emerging technologies to stay competitive and meet the evolving needs of travelers. From personalized guest experiences to efficient operations and sustainable practices, there is a growing demand for innovative solutions that leverage artificial intelligence (AI) and cutting-edge technology. However, navigating this technological landscape can be daunting, with businesses often grappling with questions of implementation, integration, and ethical considerations. Impact of AI and Tech-Driven Solutions in Hospitality and Tourism emerges to provide insight and guidance in addressing these challenges. By delving into the transformative potential of AI and technology, this book offers a comprehensive exploration of how these innovations are reshaping the hospitality and tourism sectors. Through in-depth analyses, case studies, and practical examples, readers gain valuable insights into the myriad ways in which AI-driven solutions can enhance guest experiences, streamline operations, and drive sustainable practices within the industry.
