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Successbook
9 success stories, 73 viewpoints, 10 key learnings and 1 mission: successful innovation. The successbook takes a look at the innovation processes at a major Swiss corporation. Success factors and innovation myths are examined with the input of experts.
Failbook
74 failures, 10 key learnings and 1 mission: promoting a positive culture of mistakes in business. The innovation team at a major Swiss corporation reveal the things that others might want to keep secret – with charm, courage and humour, plus an ironic series of images from daily working life. Instead of glossing over mistakes, the book demonstrates how to draw valuable insights from failed projects and then use them to make progress in an innovation environment.
Failbook
74 Fails, 10 Key Learnings, 1 Mission: Fehlerkultur in den Unternehmen voranbringen. Was andere geheim halten, zeigt das Innovationsteam eines Schweizer Grossunternehmens mit Charme, Mut und Humor – und einer ironischen Bildstrecke aus dem Arbeitsalltag. Statt Fehlschläge schönzureden, wird demonstriert, wie sich aus gescheiterten Vorhaben wertvolle Erkenntnisse ziehen lassen, um im Innovationsumfeld weiterzukommen.
Successbook
9 Erfolgsgeschichten, 73 Standpunkte, 10 Key Learnings, 1 Mission: erfolgreich innovieren. Das Successbook wirft einen Blick in die Innovationsprozesse eines Schweizer Großunternehmens. Erfolgsfaktoren und Innovationsmythen werden zusammen mit Expert:innen beleuchtet.
Backwards Into Battle
"Pure gold," "enduring literature," "spell binding," "deeply moving," "insightful," "heartfelt," "riveting," & "one of the most interesting stories to come out of World War II" are some of the reader responses to this poignant memoir. It traces the transformation of a typical small-town boy into a seasoned B-29 tail gunner flying 21 bombing missions over Japan -- one of which ended in the death of three crewmates. This book is more than a war story: it is rich in boyhood & wartime humor & nostalgia, recounts the amazing innocence, patriotism & values of the author's generation, & comments on revisionist historians & the need to use the atomic bomb. It asks -- & answers -- the question of why men risk their lives time & again in the face of great danger. Dedicated to the lost crewmen, this gem of a book is a timely, perceptive & inspirational account of a 19-year-old's experiences in the most costly & destructive war in history. To order contact: Tall Tree Press, 4072 Scripps Ave., Palo Alto, CA 94306 or phone (415) 494-3897.
