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This Chair Rocks
Author, activist, and TED speaker Ashton Applewhite has written a rousing manifesto calling for an end to discrimination and prejudice on the basis of age. In our youth obsessed culture, we’re bombarded by media images and messages about the despairs and declines of our later years. Beauty and pharmaceutical companies work overtime to convince people to purchase products that will retain their youthful appearance and vitality. Wrinkles are embarrassing. Gray hair should be colored and bald heads covered with implants. Older minds and bodies are too frail to keep up with the pace of the modern working world and olders should just step aside for the new generation. Ashton Applewhite once hel...
Marketing to the Aging Population
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
Social Isolation and Loneliness in Older Adults
Social isolation and loneliness are serious yet underappreciated public health risks that affect a significant portion of the older adult population. Approximately one-quarter of community-dwelling Americans aged 65 and older are considered to be socially isolated, and a significant proportion of adults in the United States report feeling lonely. People who are 50 years of age or older are more likely to experience many of the risk factors that can cause or exacerbate social isolation or loneliness, such as living alone, the loss of family or friends, chronic illness, and sensory impairments. Over a life course, social isolation and loneliness may be episodic or chronic, depending upon an in...
Annual Review of Gerontology and Geriatrics, Volume 11, 1991
ìOverall this issue is well organized and informative, a welcome addition to research literature available in the field of aging.î - Educational Gerontology: Learning Resources
Profiles in Caregiving
Given medical advances and greater understanding of healthful living habits, people are living longer lives. Proportionally speaking, a greater percentage of the population is elderly. Despite medical advances, there is still no cure for dementia, and as elderly individuals succumb to Alzheimer's Disease or related dementia, more and more people are having to care their elderly parents and /or siblings. Profiles in Caregiving is practical source of information for anyone who teaches caregiving, acts as a caregiver, or studies caregiving. This book discusses recent research on stress factors associated with caregiving, and what factors impact on successful versus non-successful adaptation to ...
Cognition, Everyday Function and Driving Performance in Old Age
The population of people aged 80 years and older is the fastest growing population in the world. Age is the main risk factor for many diseases and to be able to investigate and help old people when they have symptoms or increased difficulties in their everyday lives, there is a need of knowledge of normal functions and abilities in this population. The main aim of this thesis is to present normative data for established cognitive tests from cognitively healthy old persons, and to describe and investigate predictors of everyday function and driving performance in old age. The results are based on two projects, The Elderly in Linköping Screening Assessment and The Normative Study of Driving A...
Consumption and Generational Change
The study of consumption in social life is growing. Moving from being a relatively unimportant part of the processes of production, distribution, and exchange, questions of how people consume and to what ends now occupy center stage. Today's capitalism is exemplified by a global arena of consumption in which distance is no obstacle to distribution and ownership. Equally, social distinctions that accompanied classically "modern" forms of consumption are now more complex and fluid than classifications of "high" and "popular" culture allow. This book addresses the rise of consumer culture and the various attempts to explain and account for it. It considers the view that a particular generationa...
