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Buku Ajar Bisnis Digital
Buku Ajar Bisnis Digital ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu bisnis terutama bisnis digital. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu bisnis digital dan diberbagai bidang Ilmu terkait lainnya. Buku ini dapat digunakan sebagai panduan dan referensi mengajar mata kuliah bisnis digital dan menyesuaikan dengan Rencana Pembelajaran Semester tingkat Perguruan Tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari analisis situasi terhadap bisnis digital, strategi pemasaran digital, riset pasar, konten pemasaran, user interface, user experience, website dan search engine optimization, copywriting, e-mail marketing, social media marketing, e-commerce. Selain itu materi mengenai customer relationship management dan data Analytics juga di bahas secara mendalam. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
Buku Ajar Ilmu Ekonomi dan Bisnis
Buku Ajar Ilmu Ekonomi dan Bisnis ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu ekonomi dan bisnis. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu ekonomi dan diberbagai bidang Ilmu terkait lainnya. Buku ini dapat digunakan sebagai panduan dan referensi mengajar mata kuliah ilmu ekonomi dan bisnis dan menyesuaikan dengan Rencana Pembelajaran Semester tingkat Perguruan Tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari pengantar ilmu ekonomi dan bisnis, sifat aktivitas bisnis serta strukur ekonomi, sifat aktivitas bisnis serta strukur bisnis, lingkungan bisnis, bentuk-bentuk perusahaan, lokasi perusahaan, hubungan perusahaan dengan bank, kombinasi perusahaan dan manajemen, pengorganisasian perusahaan, fungsi produksi, fungsi pemasaran, fungsi keuangan. Selain itu materi mengenai fungsi sumber daya manusia dan resiko perusahaan juga di bahas secara mendalam. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
Financial Inclusion in Emerging Markets
This book discusses ideas for stakeholders to develop strategies to access and use financial products and services such as deposits, loans, and fund transfer mechanism, insurance, payment services, and intermediaries, distribution channels at economical prices in order to cater to the needs of the poor and underprivileged people. Financial inclusion ensures ease of access, availability, and usage of the financial products and services to all the sections of the society. The book will help in recognizing the role of financial inclusion as one of the main drivers in reducing income inequality and thus supporting sustainable economic growth of the countries, especially of an emerging economy. The book provides conceptual and practical ideas from the practitioners, best practices from the experts, and empirical views from the researchers on the best practices and how to mitigate the challenges and issues plaguing the development of the financial inclusion.
Fintech Credit Risk Assessment for SMEs: Evidence from China
Promoting credit services to small and medium-size enterprises (SMEs) has been a perennial challenge for policy makers globally due to high information costs. Recent fintech developments may be able to mitigate this problem. By leveraging big data or digital footprints on existing platforms, some big technology (BigTech) firms have extended short-term loans to millions of small firms. By analyzing 1.8 million loan transactions of a leading Chinese online bank, this paper compares the fintech approach to assessing credit risk using big data and machine learning models with the bank approach using traditional financial data and scorecard models. The study shows that the fintech approach yields...
Theory of Adoption
None
Superstition
A killer has come out of hiding in this haunting novel by New York Times bestselling author Karen Robards. Pawleys Island hides a dark history of a shocking cold case: the murder of a local girl and the strange disappearance of her two friends. This unsolved crime could be journalist Nicole Sullivan’s big break, so she works intimately with Police Chief Joe Franconi to get the story straight. But their investigation takes a shocking turn when another young woman is murdered. As the body count rises, so does Nicole’s fear that the killer has returned to bury a terrifying secret—and to resurrect the ghost of a crime long thought dead.
A Hands-On Introduction to Data Science
An introductory textbook offering a low barrier entry to data science; the hands-on approach will appeal to students from a range of disciplines.
A Guide to Python GUI Programming with MySQL
In this book, you will create two desktop applications using Python GUI and MySQL. In this book, you will learn how to build from scratch a MySQL database management system using PyQt. In designing a GUI, you will make use of the Qt Designer tool. Gradually and step by step, you will be taught how to use MySQL in Python. In the first three chapters, you will learn Basic MySQL statements including how to implement querying data, sorting data, filtering data, joining tables, grouping data, subquerying data, dan setting operators. Aside from learning basic SQL statements, you will also learn step by step how to develop stored procedures in MySQL. First, we introduce you to the stored procedure ...
