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Understanding Color
  • Language: en
  • Pages: 325

Understanding Color

Make Sound Color Choices Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including: E...

Perspective for Interior Designers
  • Language: en
  • Pages: 162

Perspective for Interior Designers

Perspective for Interior Designers offers an easily accessible and quickly learned method that will serve every interior designer's drawing needs. Beginning with a section on the fundamental technique of two-point perspective, which is presented through 14 sequential steps, the author moves on to cover special situations (including one-point perspective, circular forms, reflective images, views from above, light effects and furniture); freehand perspective; camera techniques; case studies; analysis of finished perspectives; and a review of computer-aided techniques. Step-by-step demonstrations, analysis of constructed layouts, and illustrations of completed works make this volume a complete and accurate guidebook.

Love Pattern and Colour
  • Language: en
  • Pages: 258

Love Pattern and Colour

The essential guide to choosing patterns for the home, Love Patternand Colour is packed full of colourful, inspiring ideas for using pattern with confidence.

The History and Technique of Lettering
  • Language: en
  • Pages: 324

The History and Technique of Lettering

  • Categories: Art

This comprehensive, well-illustrated volume ranges from the earliest pictographs and hieroglyphics to the work of 20th-century designers. Subjects include early writing forms; Roman lettering; runes and medieval hands; the Carolingian minuscule and derivative types; humanistic writing and derivative fonts; and much more. 89 complete alphabets and more than 165 additional specimens.

Design Fundamentals for the Digital Age
  • Language: en
  • Pages: 246

Design Fundamentals for the Digital Age

If you want to solve design problems with the computer, Design Fundamentals for the Digital Age gives you the tools. At a time when designers rely increasingly on computers, finally here is a resource that integrates design fundamentals with the latest digital technology. Two leading New York designers demonstrate how to unite the foundations of design with a knowledge of the computer and its platforms. No other book introduces the fundamentals of Computer Aided Design (CAD) within the context of the design process. But this book is much more than a technical guide—it treats the computer as an exciting design medium whose potential is just beginning to be tapped. Using plain English, Desig...

Basic Principles of Design
  • Language: en
  • Pages: 384

Basic Principles of Design

  • Categories: Art

Provides course descriptions and detailed illustrations and outlines teaching methods for an art program offered at the School of Design in Basel, Switzerland

George DeWolfe's Digital Photography Fine Print Workshop
  • Language: en
  • Pages: 274

George DeWolfe's Digital Photography Fine Print Workshop

Learn the secrets of fine art digital photography Produce captivating and high-quality photographs easily and consistently with help from this invaluable guide, based on renowned photographer George DeWolfe’s most popular workshop. Inside, you will learn his “16-bit workflow” technique for mastering the craft of printing fine art photographs. You will also discover how to set up a successful “closed loop” environment--one in which you handle the entire photographic process yourself, sending nothing out for processing, manipulating, or development. Learning the qualities and techniques essential to creating a digital fine print with light, substance, and presence requires skill, experience, time, and vision. George DeWolfe’s Digital Photography Fine Print Workshop puts all of this expertise at your fingertips.

The Color Compendium
  • Language: en
  • Pages: 384

The Color Compendium

Edited by leading color experts, this comprehensive, illustrated encyclopedia covers all aspects of color including theories, concepts, history, psychology and universal applications. 250 black and white illustrations, 56 pages of color.

Perception and Imaging
  • Language: en
  • Pages: 580

Perception and Imaging

When you look at an image, what do you see and feel? What do you want your audience to see and feel when they view your work? For over thirty years, Dr. Richard Zakia helped thousands of photographers hone in on their creative vision through the inspirational, informative text and images included in his classic book, Perception and Imaging. More than a step-by-step photography instruction manual, Perception and Imaging explores the fundamental act of photography – seeing – through a uniquely comprehensive combination of technique, history, visual perception, philosophy and psychology. No matter your level of technical skill, you can learn to think more clearly about what you wish to convey in your images. Fully revised to account for the unique influences and consequences of the digital revolution and online photosharing, John Suler newly addresses digital impermanence, sensory and cognitive overload, and the selfie, and their effects on perception. Additional coverage also includes microexpressions, Rorschach inkblots and subliminal reactions, transference, and synectics.

Color Perception in Art
  • Language: en
  • Pages: 96

Color Perception in Art

  • Categories: Art

The relationship of visual perception to color expression in art is presented here in clear detail. Photographs of representative paintings, explanatory line drawings, and abstract, geometric color plates supplement the text.