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The Power of Nice
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. The Power of Nice shows that 'nice' companies have lower employee turnover, lower recruitment costs and higher productivity. Nice people live longer, are healthier and make more money. In today's interconnected word, companies and people ...
Grit to Great
It is not native intelligence or natural talent that makes people excel, it's old-fashioned hard work, sweat equity, and determination. In Grit to Great, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret to their own success in their careers--and in the careers of so many people they know and have met. And that is the incredible power of grit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness. We are all dazzled by the notion that there are some people who get ahead, who reach the corner office because they are simply gifted, or well-connected, or both. But research shows that we far overvalue talen...
My First Crush
When Linda Kaplan's husband buys a vineyard all she can do is jump in and start crushing grapes
Bang!
We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service. Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.
The Power of Small
The authors of the national bestseller The Powe of Nice once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers. Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch - whether with a client, customer, family member, or friend - speaks volumes to others about our talent, personality, and motivations. After all, if we can't take care of the small details, how can we be counted on to deliver when it really m...
PR 2.0
Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura Mahoney, Senior Director, RCN Metro Optical Networks “P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to under...
Principles of Drug Addiction Treatment
This is a print on demand edition of a hard to find publication. Addresses addiction to a wide variety of drugs, incl. nicotine, alcohol, and illicit and prescription drugs. Contents: Principles of effective treatment; Why do drug-addicted persons keep using drugs?; What is Drug Addiction Treatment (DAT)?; How effective is it?; How long does DAT last?; How do we get more substance-abusing people into DAT?; What are the unique needs of women, and adolescents with substance use disorders?; Are there DAT for older adults, and people addicted to prescription drugs?; Is the use of medications like methadone and buprenorphine simply replacing one drug addiction with another?; Where do 12-step or self-help programs fit into DAT?; How does DAT help reduce the spread of HIV/AIDS, hepatitis C, and other infectious diseases?
The Truth about Lies in the Workplace
You Work with a Bunch of Liars—Learn What to Do About It Sure, everyone tells little white lies now and then, but real deception in the workplace is a poison that can destroy relationships, careers, and companies. Carol Kinsey Goman, a leading workplace body language expert, combines her own experiences with the latest research to identify fifty subtle physical and vocal cues that will enable you to spot destructive workplace lies. She analyzes the role we play in supporting lies—how our own vanities, desires, self-deceptions, and rationalizations allow us to be duped. And once you detect a lie, she provides tactical advice on how to respond, whether the liar is above, below, or on the same level as you—even if it's your boss.
Power Through Partnership
Polk and Chotas explore and destroy the myths, stereotypes, and misplaced fears that get in the way of female partnerships. Drawing from their own twelve-year partnership and from interviews with 125 women business partners across the world, they have learned something powerful: when women work together they discover a level of support, balance, confidence, accountability, and a freedom to be themselves that is rarely found in other work relationships. Heroic male partnerships are a staple business success story, but female partnerships rarely get the same kind of attention. This is a call for women to recognize and build on the inherent strengths that make them uniquely able to create successful, trust-based professional relationships. Readers are offered advice for handling potential challenges like finding the best partner, dealing with conflict, facing fears, taking risks, and knowing when to let go of a partnership. --
