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The Power of Nice
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. The Power of Nice shows that 'nice' companies have lower employee turnover, lower recruitment costs and higher productivity. Nice people live longer, are healthier and make more money. In today's interconnected word, companies and people ...
Grit to Great
It is not native intelligence or natural talent that makes people excel, it's old-fashioned hard work, sweat equity, and determination. In Grit to Great, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret to their own success in their careers--and in the careers of so many people they know and have met. And that is the incredible power of grit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness. We are all dazzled by the notion that there are some people who get ahead, who reach the corner office because they are simply gifted, or well-connected, or both. But research shows that we far overvalue talen...
Bang!
We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service. Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.
The Truth about Lies in the Workplace
You Work with a Bunch of Liars—Learn What to Do About It Sure, everyone tells little white lies now and then, but real deception in the workplace is a poison that can destroy relationships, careers, and companies. Carol Kinsey Goman, a leading workplace body language expert, combines her own experiences with the latest research to identify fifty subtle physical and vocal cues that will enable you to spot destructive workplace lies. She analyzes the role we play in supporting lies—how our own vanities, desires, self-deceptions, and rationalizations allow us to be duped. And once you detect a lie, she provides tactical advice on how to respond, whether the liar is above, below, or on the same level as you—even if it's your boss.
Dying on the Job
Dying on the Job looks at the variety of reasons people take the lives of coworkers or themselves and offers explanations for their behavior. Some are pathological; others are simply stretched to limits they can't sustain. The author offers real stories throughout and ends with a consideration of trends, responses, and prevention strategies.
42 Rules to Jumpstart Your Professional Success (2nd Edition)
Author Bilanich, The Common Sense Guy, has been helping people succeed for more than 30 years. He's spent the last 10 years studying successful people, cracking the code to success, and shares what he's learned in this guide.
Big Heart, Big Profits
Our soul is in trouble at work. We are caught up in the relentless search for promotions and bigger pots of money. The strategies, skills, and tools we use are outmoded. We need a new understanding--one that focuses on human beings and their direct connection to financial success. In a remarkably candid way, Big Heart, Big Profits shows you how to liberate the souls of people and to benefit financially from the effort. Written in a unique memo format, it offers eleven strategies, fifty skills, and more than one hundred tools that can guarantee you success at work. Yes, there is life after this business recession and a great one at that--if you learn how to liberate the soul of business! These strategies include, among other things, making work interesting, recognizing and rewarding consistently, and turning on brain power. But there's more. For the first time, you will hear about what may be the best way to put all these strategies into action--strategy #11: Use friendship love as your business driver! If you want to succeed in this turbulent work world, you will need a bold, new approach. Big Heart, Big Profits lays out that journey for you!
Leadership in the Creative Industries
A groundbreaking book that explores the theory and practice of leading in the creative workplace Leadership in the Creative Industries is a much-needed guide to the theory and practice of the creative leadership skills that are essential to lead effectively in creative fields. As the growth of creative industries continues to surge and “noncreative” businesses put increasing emphasis on creativity and innovation, this book offers a practical resource that explores how to confidently lead a workforce, creatively. In order to lead creative people it is essential to understand the creative process, creativity, and the range of variables that affect it. This book fills a gap in the literatur...
Good Business
Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
