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Selling & Sales Management
A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today’s role for sales data analytics.
Direct, Digital & Data-Driven Marketing
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
Platinum Rules for Enjoying Life
Platinum Rules for Enjoying Life is an inspirational and uplifting book that encourages readers to reflect on ways to enhance their enjoyment of life. Platinum Rules for Enjoying Life contains easy-to-read advice, common-sense guidance and tips for developing skills and activities that bring more pleasure and fulfillment to each day. It contains 40 concise rules organized in five sections: rules for self-improvement, spending time, enhancing relationships, healthy living and enjoying the seasons. Everyone who wants to develop inner peace, joy and contentment is encouraged to read this insightful book. Given today’s modern busy lifestyles, it's easy to overlook our own needs and lose ourselves as we devote all of our time and energy to the needs of others. This little book reminds us all how to stay true to ourselves while living a life of significance on a daily basis.
Contemporary Direct and Interactive Marketing
Direct marketing has always been accountable and measurable, and now with the various digital media formats and computer technology, it is more interactive and precise than ever before. This third edition builds on the traditional foundations of direct marketing that are still applicable today, and it extends into the future where continuous digital innovations are transforming the marketing landscape. The new media of yesterday have become mainstream media today. We cannot begin to envision what changes are ahead. But one thing is certain: traditional direct and interactive marketing principles will still apply. This edition builds on these traditional foundations, captures the new media and methods, and explores the future innovations of direct and interactive marketing.
Contemporary Direct & Interactive Marketing
Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing require a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. In this newly revised second edition, the text...
Direct, Digital, and Data-driven Marketing
Digital. Mobile. Social media. The marketing world has been forever changed by these communication channels. They are the latest weapons in the arsenal of the tech-savvy organization. Through them, twenty-first century marketers can establish and nurture customer relationships, communicate with customers one to one, promote and build brands--the same objectives as the old corner grocer. The difference? These interactive mediums are lightning fast, allow for immediate customer response, and provide users with unprecedented tools to measure and analyze the effectiveness of their campaigns. Direct, Digital, and Data-Driven Marketing recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This fourth edition takes an insightful, in-depth look at contemporary marketing concepts, strategies, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
Contemporary Database Marketing
This book provides a comprehensive, basic introduction to the world of database marketing. Includes extensive exercises devoted to practical applications of concepts in the text.
Political Marketing
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive lea...
Scars of Vietnam
A Marine Corps recruiter returns to his old stamping grounds to speak with some of the men he enlisted, their families, and the families of others who were killed in action. Some remember their experience with a sense of patriotism; others are bitter and feel forgotten by their country. The 17 accounts are a reminder of the horrors of war, and the lasting effects of its aftermath.
Selling & Sales Management
Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age. The text highlights the emerging role of storytelling, sales analytics and automation in a highly competitive and technological world, and includes exercises and role plays for students to practice as they learn about each stage of the selling process. As well as its focus on selling, the text also provides students with essential sales management skills such as onboardi...
