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Proceedings of the 1st Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA 2023)
This is an open access book. The first Bengkulu International Seminar on Economics, Management, Business, and Accounting (1st BICEMBA) will be held in Bengkulu, Indonesia, on October 4th, 2023. 1st BICEMBA aims to bring together academia, researchers, and scholars to exchange information and share experiences as well as research results in boosting optimism and revitalization by the scientific framework. This event provides an opportunity for all to network, share ideas, and present their research to a worldwide community. Discussion on these fields' latest innovations, trends, practical concerns, and challenges is also encouraged.
Pemasaran Pariwisata: Membidik Wisatawan Global
Setiap destinasi wisata yang dikunjungi tentunya menimbulkan sensasi yang berbeda sesuai dengan persepsi masing-masing pengunjung (wisatawan). Persepsi yang terbentuk tak lepas dari pengaruh budaya, gaya hidup, pendidikan, teknologi, dan globalisasi. Para pemasar destinasi wisata, khususnya di Indonesia, memiliki tugas utama untuk memahami kebutuhan dan keinginan wisatawan global mengingat Indonesia juga menjadi salah satu negara yang banyak dikunjungi wisatawan asing. Termasuk di dalam tugasnya adalah menjelaskan perbedaan perilaku wisatawan berdasarkan segmen pasar yang ada dan menyusun strategi pemasaran yang relevan untuk menarik wisatawan global ke Indonesia. Buku ini merupakan hasil ka...
Pemasaran Jasa Finansial, Edisi 2
Buku ini menguraikan secara terperinci dan komprehensif pembahasan seputar perkembangan sector jasa finansial hingga budaya layanan yang menjadi salah satu aspek penting dalam pemasaran jasa. Dengan menggunakan kombinasi pendekatan akademis dan popular serta penyajian hasil penelitian empiris dan praktik pemasaran produk finansial di dunia perbankan yang dilakukan oleh penulis menjadikan buku ini patut dipelajari oleh para pembaca umum, praktisi, mapun akademisi yang tertarik untuk mengetahui lebih dalam tentang pemasaran jasa finansial, khususnya di Indonesia.
BISIC 2020
The Faculty of Economics and Business Bengkulu University (UNIB) Provinsi Bengkulu, Indonesia, organized the 3rd Beehive International Social Innovation Conference (BISIC) 2020 on 3rd- 4th Oct 2020 in Bengkulu, Indonesia. The number of participants who joined the zoom room was recorded at 450 participants. Participants came from 4 countries, namely Indonesia, Malaysia, Philippines, Thailand. BISIC 2020 is implemented with the support of a stable internet network system and a zoom application. In the implementation there were several technical obstacles encountered by the participants, namely the difficulty of joining the zoom application due to the unstable internet signal. The holding of a virtual conference felt less meaningful, due to the lack of interaction between speakers and participants. The BICED 2020 committee 30 papers were presented and discussed. The papers were authored by researchers from Thailand, Malaysia, Philippines and Indonesian. All papers have been scrutinized by a panel of reviewers who provide critical comments and corrections, and thereafter contributed to the improvement of the quality of the papers.
2017 Annual Competitiveness Analysis And Impact Of Exchange Rates On Foreign Direct Investment Inflows To Sub-national Economies Of Indonesia
Indonesia's diverse economic landscape and growing importance in the global and regional stages warrant deeper understanding of the economy at sub-national levels. This book by the Asia Competitiveness Institute (ACI) is an update of ACI's annual study of the competitiveness landscape of 34 Indonesian provinces. With 100 indicators covering four environments and 12 sub-environments of competitiveness, the study's unique methodology incorporates comparative strengths and weaknesses, and 'what-if' policy simulations aimed at policy suggestions for each province.This fifth instalment will continue to feature a structure and graphical presentation that offer investors an overview of each provinc...
Dampak penghapusan subsidi ekspor pertanian oleh negara maju terhadap kinerja perekonomian dunia serta peluang ekspor Indonesia
Impact of export subsidies elimination on agricultural products by developing countries on the world macroeconomies and Indonesia's exports; research report.
Mata Lensa
Pasukan mulai berbisik dalam berkomunikasi. Aku mulai merasakan ketegangan. Team leader mengatur posisi masing-masing anggota. Tentara di depan kami memerintahkan semua berhenti, perintahnya dalam berbisik sehingga tentara di belakang tidak mendengar perintah yang sama. Seorang marinir menabrakku, ”Walk! You idiot!” umpatnya marah dalam berbisik. Aku paham dan tidak terpancing umpatannya. Aku merasakan ketegangan mereka. Aku mengira mereka akan menyerang atau diserang. Demikian salah satu pengalaman Adek Berry, seorang jurnalis foto di kantor berita kenamaan dunia saat terlibat dalam sebuah peliputan di Afghanistan. Profesinya sebagai jurnalisfoto kerap mengantarkan Adek Berry menghadapi...
Forbes Best Business Mistakes
Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CE...
Market Segmentation
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments. This second edition of Market Segmentation updates and extends the integrated examination of s...
