Water stress in plants is caused by the water deficit, as induced possibly by drought or high soil salinity. The prime consequence of water stress in plants is the disruption in the agricultural production, resulting in food shortage. The plants, however, try to adapt to the stress conditions using biochemical and physiological interventions. The edited compilation is an attempt to provide new insights into the mechanism and adaptation aspects of water stress in plants through a thoughtful mixture of viewpoints. We hope that the content of the book will be useful for the researchers working with the plant diversity-related environmental aspects and also provide suggestions for the strategists.
The causes of the current Greek-Turkish rapprochement progress are explored in this book in relation both to the international environment, which is increasingly conducive to this progress, and significant domestic changes.
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction ...
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Global water crisis is a challenge to the security, political stability and environmental sustainability of developing nations and with climate, economically and politically, induces migrations also for the developed ones. Currently, the urban population is 54% with prospects that by the end of 2050 and 2100 66% and 80%, respectively, of the world's population will live in urban environment. Untreated water abstracted from polluted resources and destructed ecosystems as well as discharge of untreated waste water is the cause of health problems and death for millions around the globe. Competition for water is wide among agriculture, industry, power companies and recreational tourism as well as nature habitats. Climate changes are a major threat to the water resources. This book intends to provide the reader with a comprehensive overview of the current state of the art in integrated assessment of water resource management in the urbanizing world, which is a foundation to develop society with secure water availability, food market stability and ecosystem preservation.
Since the beginning of its formation approximately three billion years ago, the hydrosphere - as an envelope of the terrestrial ellipsoid - has remained constant from a quantitative point of view. The hydrosphere modifies only the ratio of the stretches of the planetary ocean and land, including the proportion of the states of water aggregation: gaseous, liquid, and solid.The hydrological cycle transports only a portion of the hydrosphere, repeats itself annually, and presents itself as a huge planetary plant that for billions of years has operated uninterruptedly on the basis of solar energy and gravity, providing freshwater resources for the maintenance and perpetuation of life beyond the ...
As concerns increase over the scarcity of water resources and the role of anthropogenic activities, water quality is evermore important. Activities ranging from agriculture to mining have had a bearing on the quality of water that they impact. Several studies assessing such impacts have been conducted at local and global scales over the years. This book, consisting of contributions by authors in various water-related fields, delves into some approaches that are used to understand and/or to improve water quality, and these include assessment of water chemistry, biomonitoring, modelling and water treatment. This book will be useful to environmental scientists, water professionals, researchers, academics and students.
What does it mean to watch two-hour long news programmes every evening? Why are some people 'addicted' to the news while others prefer to switch off? Television is an indispensable part of the fabric of modern life and this book investigates a facet of this process: its impact on the ways that we experience the political entity of the nation and our national and transnational identities. Drawing on anthropological, social and media theory and grounded on a two-year original ethnography of television news viewing in Athens, the book offers a fresh, interdisciplinary perspective in understanding the media/identity relationship. Starting from a perspective that examines identities as lived and ...