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Digital Communication
In a rapidly changing world, digitization and digitalization offer us numerous new opportunities for global communication. In this context, new communication media, media convergence, and the increasing importance of smartphones have radically changed the behavior of people, especially so-called digital natives and digital residents. The emergence and, above all, the use of social media therefore means that communication between companies and customers must change in order to remain successful in the future. The traditional communication mix needs to be optimized by new ways of addressing customers. In the following, the author examines the opportunities offered by digital communication for this purpose. The aim is to counter the increasing communication power of consumers with effective digital media in order to create positive and mutually beneficial communication.
Family in Poland
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The Process of Shaping the Formal and Informal Powers of the European Council with Regard to EU External Actions
"This book presents an extremely thoroughanalysis of the evolution of the European Council as a key EU institution. A team of authors, prominent Europeanists, renowned both among Polish and international scholarly circles, examine the evolution of the competences, importance and actual activity of the European Council over the last decade. The analysis covers the legal, political and institutional aspects of the European Council's operation, its relationship with other EU institutions and its share in the creation of internal EU policies as well as the international activity of the EU. The European Council emerges as a key EU institution which sets the directions for EU development, while al...
The Role of the Media in Shaping Physical Activity and Pro-Health Interests in Students
The main objective of the scientific project was to examine the impact of media messages on interests, preferences, and, primarily, the attitudes of academic youth related to sports and physical activity. According to the researchers involved, the issue seems noteworthy, because the media has been in the process of radical transformation. One of the effects is the change in the forms and platforms of media consumption, especially among young persons belonging to the ``Z'' generation. The research team faced many probing questions. First of all, how are the interests, preferences, and attitudes of university youth to academic sports and a healthy lifestyle shaped? To what extent does the curr...
Beyond Europe: Central Asia, the Middle East and Global Economy
Beyond Europe: Central Asia, the Middle East and Global Economy is an interesting look at the role of Central Asia and the Middle East in the global and Eurasian economy. Authors of this volume highlight the most important conditions of global and regional cooperation and political and economic competition. The volume provides a broad and critical analysis of regional geoeconomic trends. It underscores the most important conditions of global and regional cooperation and political and economic rivalry, as well as the position of regions in the economic and foreign policy of global and regional powers. The wide selection of examples means that the reader receives a large dose of knowledge about the political and economic realities of these regions, the ongoing processes, and the specifics of the rivalry.
Introduction to SuperCollider
Originally developed by James McCartney in 1996 and now an open source project, SuperCollider is a software package for the synthesis and control of audio in real time. Currently, it represents the state of the art in the field of audio programming: there is no other software available that is equally powerful, efficient or flexible. Yet, SuperCollider is often approached with suspicion or awe by novices, but why? One of the main reasons is the use of a textual user interface. Furthermore, like most software packages that deal with audio, SuperCollider prerequisites a series of skills, ranging from expertise in analog/digital signal processing, to musical composition, to computer science. Ho...
Culture Management
"Dr Lukasz Wroblewski's book Culture Management: Strategy and Marketing Aspects clearly recognises that the pressures on the cultural sector in the 21st Century are greater than ever before. Based on robust academic research within a practical industry context, this book addresses all the key issues related to marketing strategy and planning for the cultural industries. It will be an invaluable tool for managers, policy-makers and all those working in the creative and cultural world, and will help them to develop sound strategies for the future." Dr Kim Lehman Tasmanian School of Business and Economics, University of Tasmania "Dr Wroblewski's book explains clearly what has changed to make th...
Consequences
Grasping world structure is knowing how something follows from something, and how something leads to something else.
